Young & Rubicam and Wunderman, The Bravo Group Miami merge
Posted by Elena del Valle on November 16, 2006
Eddie Gonzalez, Chairman and CEO, The Bravo Group
Photo: Young & Rubicam and Wunderman
Miami, Florida — The Bravo Group recently was integrated into the existing Young & Rubicam and Wunderman operations in Miami. The merger results in one of the larger agencies in Miami, with over 70 employees.
“With their combined expertise and success in targeting the U.S. Hispanic and Latin American markets, it is a natural fit to join these operations to better serve our clients,” said Eddie Gonzalez, Chairman and CEO of The Bravo Group. “The synergy resulting from this integration allows the combined teams to be more client-focused while operating more efficiently; at the same time we will be in a better position to compete and win business in Miami and nationally.”
Leading Bravo Miami will be Eric Hoyt, president of Young & Rubicam Miami and Wunderman Miami. Hoyt is an industry veteran with over 20 years in the agency and marketing communications fields, including 17 years with Young & Rubicam and Wunderman in Latin America and the U.S.
“Our focus continues to be superior skills and capabilities for an increasingly complex marketplace,” said Mr. Hoyt. “By evolving and expanding our service offering, Bravo Miami and our entire operation are in a better position to provide integrated communications solutions which generate superior business results.”
The Bravo Group, a Young & Rubicam Brands company, is an agency with over 25 years serving multi-national companies trying to reach consumers within the U.S. Hispanic marketplace. Established in 1980, The Bravo Group creates marketing programs that include research and strategic planning, advertising, interactive/digital, direct, promotional and event marketing, media planning/buying, branded entertainment and public relations. The company is headquartered in New York.
Represento un grupo inversionista en Honduras, Centro america y requerimos el correo electronico del Sr. Eddie Gonzales. Gracias.
The continude growth of the Hispanic market is evident and very much alive throughout the Palm Beaches and the Treasure Coast as well.
The West Palm Beach market needs to be embraced by Companies seeking to target Hispanics. They are here, and in greater numbers than the 2000 Census shows.
I created and named The Bravo Group in the late 70s. It was maybe the first multi-national US Hispanic Agency. Alex Kroll was President snd I reported to Gary Hoyt.