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Batanga launches online music store for Latinos

Posted by Elena del Valle on November 14, 2006

Rafael Urbina 

Rafael Urbina, CEO,


Miami, Florida – Batanga, one of the largest Hispanic streaming media websites in the U.S., recently launched an online music store. Sponsored by GM, the site boasts more than 21 music categories including the latest reggaeton, hip hop, salsa and bolero sounds.

“We are pleased to provide Hispanic music fans with an online store where they will be able to search and listen to a variety of music genres,” said Rafael Urbina, CEO of “We are committed to delivering music fans around the world with rich and relevant content. As the Latino community continues to grow and diversify their multimedia needs, we continue to roll-out products specifically tailored to them.”

According to the latest comScore Media Metrix U.S. Panel data, Batanga is now the fastest growing U.S. Hispanic online destination with 4.5 million unique visitors per month during the past year. According to promotional materials, visitors on Batanga spend five times more time than average per monthly user than the nearest competitor.

Once they complete registration via the Batanga website, visitors are able to browse through different categories such as the Top 10 Best Selling Songs, Top 10 Best Selling Albums, Favorites and the latest releases for $.99 per song download. They are also able to enter a drawing to receive their first 20 downloads for free by registering at the site. claims the largest inventory of streaming media, including video and audio, 26 online Latin radio stations, thousands of on-demand videos, and custom content in the music, sports, autos, women and entertainment categories.