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Hispanic entertainment weekly publication launched in six markets

Posted by Elena del Valle on November 8, 2006

La Vibra Grammy Latino 2006 cover

La Vibra Grammy Latino 2006 cover

Photo: La Vibra

Los Angeles, California –  ImpreMedia recently launched La Vibra, a weekend entertainment publication, and LaVibra.com, a companion website targeting young urban Latinos with original content, music and movie coverage, interviews with artists, and gossip, as well as information about local entertainment news, clubs and concerts. La Vibra will be distributed weekly in Los Angeles, New York, Chicago, San Francisco Bay area, Orlando and Tampa.

La Vibra hopes to have a significantly expanded distribution with online access and print distribution of 530,000 in six key Hispanic markets. The publication will reach Latinos through ImpreMedia’s newspapers. Thursdays it will be included with La Opinión in Los Angeles, El Diario La Prensa in New York, La Prensa in Orlando and La Prensa in Tampa. Fridays it will be in La Raza in Chicago and Sundays it will be in El Mensajero in the San Francisco Bay Area.   

Monica Lozano

Monica Lozano, CEO and publisher, La Opinión

“With its original content and dedicated entertainment editorial teams across the country, La Vibra brings exclusive entertainment stories for those who want to be-in-the-know about the hottest and latest entertainment news,” said Monica Lozano, CEO and publisher of La Opinión.  “La Vibra delivers to entertainment aficionados a wide array of entertainment choices in their backyard. For anyone looking to be well-informed about local and national entertainment, they need only to turn to La Vibra.”

In Southern California, La Vibra has been published in La Opinión every Thursday since 2000. The company plans to offer content from all ImpreMedia markets, along with interviews and interactive features such as audio, video and photo-galleries on the La Vibra website.

To create awareness and buzz for the new entertainment publication, a teaser promotional campaign will commence in the Latin Grammy issue and 12 winners, two winners in each market and two winners on LaVibra.com, will be selected to receive an iPod nano between October 26 and November 19. The campaign will be promoted online with banners and emails to online users.   

ImpreMedia publishes Spanish-language newspapers in six Hispanic markets: La Opinión and La Opinión Contigo in Los Angeles, El Diario La Prensa and El Diario Contigo in New York, La Raza in Chicago, El Mensajero in the San Francisco Bay Area and La Prensa in Orlando and Tampa.