Enlace expands, buys NY Spanish language Yellow Pages
Posted by Elena del Valle on June 22, 2006
Enlace Yellow Pages in Spanish
Photo: Enlace
Louisville, Kentucky — Enlace Spanish Yellow Pages, one of the nation’s largest independent Spanish language directory companies (based on number of cities served), acquired Las Super Páginas Amarillas, an independent New York City area Spanish Yellow Pages directory. The directory, which targets the second largest Hispanic market in the United States, has grown exponentially over the last seven years.
The New York City directory covers the five boroughs of Manhattan, Queens, Brooklyn, The Bronx, and Staten Island as well as parts of Long Island, Westchester, Rockland, New Jersey and Connecticut. Acquisition benefits include a Manhattan based sales force and Enlace resources.
“Enlace now reaches over 19 million Hispanics across the country. This coverage includes four out of the top five largest Hispanic markets and seven of the top ten fastest growing Hispanic markets. No other Spanish language publisher offers this type of coverage,” said Jonathan Blue, managing director, Blue Equity, LLC, Enlace’s parent entity.
To further its promotional reach Enlace recently signed an endorsement agreement with SFX and Alex Aragon, an emerging PGA golfer from Mexico City. Aragon wears the Enlace logo on the lapel of his shirt. He is the second Hispanic athlete to participate in a sponsorship deal with Enlace. Earlier this year, Enlace launched billboard campaigns in Sacramento, California and Louisville, Kentucky that showcased Francisco Garcia, the Sacramento Kings NBA rookie from the Dominican Republic.
Established in December 2003, Enlace publishes 24 Spanish language directories in Alabama, Arkansas, California, Connecticut, Florida, Georgia, Indiana, Kansas, Kentucky, Louisiana, Missouri, Nevada, New York, North Carolina, Ohio, Tennessee and Texas. Enlace has become one of the fastest growing Spanish Yellow Pages publisher.
Enlace is a division of Cobalt Publishing, LLC, a subsidiary of Blue Equity, LLC. For information online visit ElEnlaceLatino.com. Blue Equity is a leading independent, regional, private equity firm based in Louisville, Kentucky.
