Saturday, April 20, 2024

Things you should know before sending out news releases

Posted by Elena del Valle on June 21, 2006

By Jesus Hernandez Cuellar, president and founder, Contacto News Service

Jesus Hernandez Cuellar

Jesus Hernandez Cuellar, president and founder, Contacto News Service

Photo: Contacto PRNews

U.S. Hispanic news organizations know that media relations professionals do a valuable job. Hispanic news producers, editors and reporters expect you to send news releases about corporate and/or community events, new products and services, and other important announcements.

More than 200 U.S. Hispanic/Latino publications are members of the National Association of Hispanic Publications. Other 200 to 250 Latino periodicals also circulate in the United States, serving the 41.3 million members of the Hispanic community. There are also six U.S. Hispanic TV networks (Univision, Telemundo, Galavision, Azteca America, CNN en Espanol and Telefutura) with hundreds of affiliates across the country, airing up to four Spanish-language newscasts per day.

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