Posted by Elena del Valle on May 12, 2006
New Yahoo! en español sports website
The Internet is used to voice opinions of love and hate. Sport’s fans who love the sport but hate the opposing team are commoners in the Internet community. Relying on fans’ desire to voice their opinions online, Yahoo! en español recently launched World Cup fan sites where visitors are able to use message boards, Real Simple Syndication (RSS) feeds and polls. The sites are available on Yahoo! en español at Mundial.yahoo.com, Yahoo! Mexico at Mundial.yahoo.com.mx and Yahoo! Argentina Mundial.yahoo.com.ar.
Adam Chandler, national manager, U.S. Hispanic Sales, Yahoo!
“Much of the excitement of sporting events comes from not only rooting for your team, but from also sharing that love of the sport with others,” said Adam Chandler, national manager, U.S. Hispanic Sales, Yahoo!
With the World Cup only weeks away fans worldwide will have access to some of the most recent news, pictures and video clips via the new websites. Yahoo! fan site sponsors include Motorola, DirecTV and General Motors.
Yahoo! and the Federation Internationale de Football Association (FIFA) have had an exclusive multi-year global relationship since 2001. They jointly produced and market FIFA’s official World Cup website for this year’s games in Germany. Yahoo! has since become one of the 15 official FIFA partners. Also included in the deal was the 2002 FIFA World Cup Korea/Japan. Due in part to this partnership advertisers on the FIFA World Cup website can spread their message through out Yahoo!’s global network. According to Yahoo! representatives, their network reaches more than 400 million visitors every month; and Hispanic monthly visits alone have already topped 11 million. —Melissa Gonzalez