Telefutura Network Joins Nielsen Index
Posted by Elena del Valle on February 21, 2006
Ray Rodriguez, president and chief operating officer, Univision Communications.
New York, New York – Univision Communications Inc (NYSE: UVN), and Nielsen Media Research, agreed to have TeleFutura join the Nielsen’s national television ratings service, the Nielsen Television Index (NTI), the service that provides television ratings for all the major U.S. networks such as ABC, CBS, NBC, FOX and Univision. NTI data for TeleFutura will be available as of February 27, 2006.
“This is another important step towards completing the broadcast picture,” said Ray Rodriguez, president and chief operating officer, Univision Communications. “Being part of the big picture makes it easier for advertisers and agencies to connect with us and ultimately with U.S. Hispanics.”
Prior to joining NTI, both Univision and TeleFutura solely subscribed to Nielsen’s National Hispanic Television Index (NHTI), which measures only Hispanic households. Both will maintain their current subscription to NHTI until September 2007 when Nielsen will report all TV viewing only in NTI.
“We are delighted to have TeleFutura join its sister network Univision as a reported network in our NTI Service” said Sara Erichson, general manager of Nielsen’s National Services. “This is an important time for Spanish-language media and we look forward to expanding our relationship with Univision Communications.”
“We are thrilled that TeleFutura will now be reported in NTI,” says Ceril Shagrin, senior vice president of Corporate Research, Univision Communications. “This is the next big step towards an accurate total network landscape. We will continue to monitor the characteristics of the sample and work with Nielsen to achieve a total representative sample.”
Univision Communications Inc. is a premier Spanish-language media company in the United States. Its operations include Univision Network, one of the most-watched Spanish-language broadcast television network in the U.S. reaching 98 percent of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86 percent of U.S. Hispanic Households; Galavisión, one of the country’s leading Spanish-language cable networks; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, a leading Spanish-language radio group which owns and/or operates 67 radio stations in 16 of the top 25 U.S. Hispanic markets and four stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50 percent interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, a premier Spanish-language Internet destination in the U.S. For more information visit Univision.net, and Univision Online.
Nielsen Media Research is a leading provider of television audience measurement and related services, worldwide. In the United States, Nielsen’s National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including People Meter service in seven local markets (10 markets by 2006) and electronic set-metered service in 51 markets.
Nielsen Media Research, outside the U.S. and through international partnerships, operates TV ratings panels in 45 markets. Nielsen Media Research also offers radio audience measurement, print readership, direct mail measurement and customized media research services outside the U.S. In addition, Nielsen Media Research provides competitive advertising intelligence information in the U.S. and in 29 markets worldwide. Through a network of affiliates, advertising intelligence coverage is extended to more than 70 countries, representing 85 percent of the world’s advertising spending. For more information, visit NielsenMedia.com.
Nielsen Media Research is a unit of VNU, a global information and media company with leading market positions and recognized brands in marketing information, media measurement and information and business information VNU is active in more than 100 countries, with headquarters in Harlem, the Netherlands and New York, USA. The company employs 38,000 people. Total revenues under IFRS amounted to EUR 3.3 billion in 2004. VNU is listed on the Euronext Amsterdam (ASE: VNU) stock exchange.
