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PRSA Multicultural Section, HMCA Host Book Related Teleseminar

Posted by Elena del Valle on January 18, 2006

Dora Tovar

Dora Tovar, president Tovar PR LLC

The Public Relations Society of America (PRSA) Multicultural Section and the Hispanic Marketing & Communication Association (HMCA) have teemed up for a Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95) related teleconference to be held Thursday, January 26 at 2 p.m. ET. Based on Dora Tovar’s chapter in the Book, the teleconference, "Hispanic Public Relations: Responding to Growing Market Demands" will be available to PRSA, HMCA members and the general public.

Many practitioners target multicultural audiences. Hispanic markets are one of the most important emerging multicultural markets. The practice of public relations by Latinos and targeting Latinos requires knowledge and understanding of the Latino markets. 

During the teleconference, Tovar, president Tovar PR LLC, will address questions such as: What do public relations practitioners successful penetrating Latino markets do? What are the trends in the market? What has brought about current practice characteristics and how do the past trends influence the future? What impact does this have on the day-to-day practice of Hispanic public relations?

The presentation promises listeners will have an opportunity to: Learn how the Hispanic public relations market is growing and changing in response to demographics; identify value-added partnership opportunities for public relations practitioners; discuss the changing market demand for Hispamic public relations infrastructure; explore how public relations firms can partner with Hispanic public relations professionals; and examine the value of Hispanic public relations professionals across marketing and advertising disciplines.

Tovar is a contributing author of Hispanic Marketing and Public Relations: Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95, Her chapter promotes the emergence of Hispanic Public Relations as a distinct discipline. Dora provides marketing communications services to nonprofit, governmental and corporate clients in the areas of Hispanic marketing, crisis and litigation communications and public relations. Along with her communications expertise, Tovar offers clients public policy insights and advocacy efforts to promote relevant cultural competency practices.

Only one registration per site is required, allowing multiple listeners per site. Costs are as follows: PRSA Multicultural Communications Section members, $85; PRSA and HMCA members, $150 and nonmembers, $250. For program details and to register, visit event registration