Posted by Elena del Valle on December 29, 2005
Los Angeles – Sí TV, an English-language Latino cable network, launched SiTV in the Comcast Detroit system on December 15, 2005. The launch in Detroit further signifies that Si TV’s appeal and reach goes beyond traditional Hispanic markets.
Affiliates now recognize the importance of reaching the driving force in the New Mainstream in America, the English-speaking Latino market that drives 59 percent of the total Hispanic purchasing power according to a HispanIntelligence December 2004 report. More importantly for Si TV’s affiliates, the market segment demonstrates strong demand for current and future video and broadband services, such as video on demand (VOD), high speed internet and digital video recorders (DVRs).
“We are very pleased that Sí TV will be carried by Comcast in the Detroit area,” said Rori Peters, Sí TV senior vice president of affiliate relations . “They recognize their growing Latino population in Detroit, and they also understand the impact and appeal of the Latino culture to a broader multicultural market.”
“By adding SiTV to our lineup in the city of Detroit, Comcast is continuing its commitment to connect our customers in Michigan to what’s important in their lives,” said Steve Thomas, vice president and general manager, Comcast Detroit. “We have a long-standing commitment to providing diverse programming that reflects the rich diversity of the communities that we serve.”
Sí TV is an English-language, Latino network featuring hip and irreverent, culturally-relevant programming targeting the growing young Latino and multi-cultural TV audience. Voted by Multichannel News as one of the Top 10 Next Networks, Sí TV is available nationwide. Most recently, Sí TV was recognized by Ad Age as one of their picks for Top 50 Marketers. The network forged affiliation agreements with Comcast Cable, Adelphia, Time Warner Cable, Cox Communications and Grande Communications, while EchoStar’s DISH Network features Sí TV as part of its America’s Top 120 package. Investors in the network include EchoStar Communications Corporation (NASDAQ: DISH), Time Warner Inc. (NYSE: TWX), SYNCOM Funds, Columbia Capital, Rho Ventures, DND Capital Partners, Llano Partners and company co-founder Barshop Ventures. More information on SiTV is available at SiTV