Posted by Elena del Valle on August 30, 2005
Univision’s New York station WXTV was the number one prime time station in the market in August 2005 based on Nielsen Media Research ratings. This was the first time a Spanish-language TV station outranked the other stations in New York, considered by many the top U.S. TV market.
The station placed first among the two key demographic groups, adults 18-49 and 25-54 during the survey period, July 28 through Aug. 24. Among 18-49 year-olds, WXTV had a 2.2/6. WCBS, a Viacom owned station and CBS flagship was next with a 2.0/6. WNBC. Third was NBC with a 1.9/5; followed by WABC, an ABC station with 1.8/5. WXTV scores for its 6 and 11 p.m. newscasts were also very competitive, placing in second place after WABC among Adults 18-49 and 25-54.