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First American Title Insurance Company Launches Enhanced Hispanic Marketing Program

Posted by Elena del Valle on August 11, 2005

ORLANDO, Fla., Aug. 3 /PRNewswire-FirstCall/ — First American Title Insurance Company announced the launch of an enhanced Hispanic marketing program in Orlando, Florida., designed to help increase homeownership opportunities within Orange County’s Hispanic community. The program’s goal is to address the specific needs of Hispanic homebuyers by helping real estate practitioners better serve this growing homebuyer segment.   

The Orlando kickoff marks the expansion of First American’s Emerging Markets Program, a comprehensive program helping increase home sales to Hispanic, African-American, Asian-American and other traditionally under, served consumer segments-into Florida. The program has been successful in California, Arizona and other key regions across the United States.

"First American has proven itself to be a true industry leader in helping explain, simplify and increase access to homeownership," said John Sepulveda,chief executive officer of the National Association of Hispanic Real Estate Professionals (NAHREP). "We are proud to support the expansion of their innovative program into the state of Florida and we look forward to the continued growth of our partnership with them."

Hispanics, African-Americans and Asian-Americans are the fastest growing segment of homebuyers in the nation. First American has set the goal of becoming the leading provider of title insurance and real estate information services to this growth segment.

The Florida Hispanic Marketing Program will help breakdown the cultural, language and financial education barriers that often arise when Hispanics begin the homebuying process. It is comprised of consumer-focused outreach and educational events, specialized programs for real estate professionals, and the hiring and training of key First American staff to better service ethnically diverse communities.

"By working in close coordination with our industry partners, we can potentially create tens of thousands of new homeowners in the state of Florida," said Matias Correa, regional director of Emerging Markets for First American Title Insurance Company. "Over time, this strengthens both our communities and First American’s role as a trusted advisor among Hispanic homebuyers."