Posted by Elena del Valle on August 9, 2005
Miami, FL–(HISPANIC PR WIRE)–August 8, 2005–Terra.com, a leading U.S. Hispanic Internet portal, recently unveiled its latest enhancement to its interactive Auto Channel. Edmunds.com partnered with Terra, making this the first time that an integrated, co-branded automotive resource like Edmunds.com is recommended by a Spanish-language portal.
The “Guía de Compras 2005” links from Terra Autos, and includes the award-winning content on Edmunds.com, including True Market Value pricing, unbiased reviews, videos, ratings and expert advice.
Representing over 14 million users online monthly, Hispanics not only represent the fastest growing market in the U.S., but studies show they also spend more time on the Internet than any other group – approximately 16 percent more than non-Hispanics.
“Close to 90 per cent of Terra users claim they use the Internet as an information source for automobiles”, said Jose Luis Carrete, Director of Business Development at Terra.com. “One third of Terra visitors surf us daily. Approximately half of our users go to Terra Autos to scope out features and information on specific brands. Fifty seven percent visit the site for our photo galleries,” added Carrete.
“Car-shoppers who use the Internet for automotive research are likely to save money and be more satisfied with the purchase process,” according to Phil Reed, author of Edmunds.com’s “Strategies for Smart Car Buyers.”
The automotive industry marketers have long known that the Internet is a critical element for new car shoppers. Research indicates that two-thirds of all Hispanic households who purchased their automobiles in the last three years researched online before making their purchase. According to comScore Media Metrix, approximately 1.2 million Hispanics visit at least one automotive Web site every month. This fact is enticing to advertisers like automotive dealers and vehicle manufacturers who can benefit from this new Spanish-language partnership between Terra.com and Edmunds.com. This collaboration between Edmunds.com and Terra.com es projected to reach Terra’s more than 1.2 million registered users in the United States and 2.1 million registered users in Latin America.
Terra is a leader in Spain and Latin America in the three principal areas of its business operations: access, portal and value-added services. Terra’s network of sites spans Spain, Latin America and the Hispanic market of the United States, and via Lycos Europe, has a presence in Europe. Terra’s wide network of sites includes: Atrea.com, Azeler.es, Educaterra.com, Ifigenia.com, Invertia.com, DeRemate.com, Maptel.com, Rumbo.com, OneTravel.com and Uno-e.com among others. Terra Networks S.A. has its headquarters in Barcelona and numerous operating centers throughout the world. It trades on the Madrid Stock Exchange (TRR) and on the Nasdaq (TRLY).