Posted by Elena del Valle on August 4, 2005
A study titled "The Future Use of The Spanish Language In The USA — Projected to 2015 & 2025" just released by Hispanic U.S.A. Inc. reveals information about the continued growth of Spanish-speakers in America.
The study challenges the assumption that the use of Spanish will decrease in coming years as succeeding generations of Hispanics are born and grow up in this country. The study projects that the number of Spanish-dominant and bilingual Latinos will increase by 45 percent over the next two decades, adding 12.4 million Spanish-speakers to today’s population.
Unlike other immigrant groups, even third-generation Hispanics – those born to Latino parents who themselves were born in the United States – will continue to speak Spanish in extraordinarily large numbers.
"We know that the number of Acculturated Hispanics will continue to grow, but what this study clearly shows, is that Spanish is here to stay, and in a big way. Our study has far-reaching implications from a marketing and media perspective. The fact is that Spanish connects on an emotional and visceral level with Hispanics in a way that English does not. We want to be courted in the language we make love in, for most of us, that would be in Español," stated Jose Cancela, Principal of Hispanic USA Inc.
The study, conducted by Roslow Research Group on behalf of Hispanic U.S.A., is based on a comprehensive analysis of Census data and national research by multiple internationally recognized institutions, which projects the use of the Spanish language through the year 2025. "We believe this study sets the record straight as it relates to the future use of the Spanish language among Hispanics here in the States," stated Peter Roslow, Founder of the Roslow Research Group.
The study indicates that by 2025, the number of Spanish-speaking Latinos in the United States will reach 40.2 million, up from 27.8 million today; two-thirds of Hispanics, five and older, will speak Spanish 20 years from now; on average, 35 percent of third-generation Latinos in the United States speak Spanish; the 18-and-older Spanish-speaking population will increase by 53 percent, to 15.2 million by 2025; the key 18-to-49 year old demographic will grow by 7.5 million, and will include 59 percent of all the Spanish speakers.
In addition, the study gives a detailed breakdown of the expected growth of Spanish-speakers in the top 25 Hispanic markets in the country. The projections show striking across-the-board increases of 40 to 55 percent in every one. Los Angeles leads the way in numbers while major cities such as Boston, Las Vegas and Austin top the charts with an expected 55 percent growth in each. San Diego, Phoenix, Washington, D.C., and Atlanta are close behind.
Hispanic U.S.A. Inc, founded in January of 2005, is a full service Hispanic Market Consulting Firm whose mission is: "To make it easy and profitable for our clients to understand and market to Hispanic USA, by providing direct insight accumulated over 25 years of hands on experience in the National Hispanic market."