Buy it now!
Posted by Elena del Valle on February 28, 2005
Cover design by Cris Ascunce Catgraphix
Are You Getting Your Share of U.S.Hispanic Markets?
What
Hispanic Marketing & Public Relations, a soon to be published book for marketing professionals andstudents
Who:
Latino market experts including:
- Derene Allen, Senior Vice President, Santiago Solutions Group
- Jonathan R. Ashton, vice president, Quantitative Research, Cultural Access Group
- Deborah Charnes Vallejo, managing director, Bromley/Manning Selvage & Lee
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Christine Clavijo-Kish, partner, LatinClips Inc.
-
Elena del Valle, principal, LNA World Communications
-
Hidekel Eusebio, vice president, Diversity Solutions Group Edelman
-
Madalyn Friedman, associate consultant, Santiago Solutions Group
-
Miguel Gomez Winebrenner, senior analyst and Hispanic marketing specialist, C&R Research
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David Henry, president, TeleNoticias
- Richard Israel, vice president, Hispanic Marketing Solutions comScore Media Metrix
- Tony Malaghan, chief executive officer, Arial International
- Cynthia Nelson Chief Operations Officer TodoBebé™, Inc.
- Dalia Paratore Salazar, partner, LatinClips Inc.
- Diana Rios, Ph.D., associate professor, Department of Communication Sciences, University of Connecticut
- Claudia Santa Cruz, president, Santa Cruz Communications Inc.
- Roger Selbert, Ph.D., principal, The Growth Strategies Group
- Federico Subervi, Ph.D., director, Latinos and Media Project
- Dora Tovar, M.P.A., president and managing parter, The Tovar Manriquez Group
- Michele Valdovinos, research director, Cultural Access Group
Foreword by Carlos Santiago, President & CEO Santiago Solutions Group
Endorsed:
- Hispanic Marketing & Communication Association
- Hispanic PR Wire
- National Multicultural Professional Interest Section, Public Relations Society of America
- Portada
- Ralph McElroy Translation Company
- St. Thomas Univesity Department of Business Administration
- Valassis
- Walters Media Group Inc./Carmen’s Cupones y Consejos
Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority.
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