Transparency – the new consumer demand

Posted by Elena del Valle on August 4, 2010

By Harald H. Vogt
Founder and chief marketer, Scent Marketing Institute

Harald H. Vogt, founder and chief marketer, Scent Marketing Institute

Photo: Scent Marketing Institute

This just in: A group called “Teens turning Green” chimes in on the safety (better, the lack thereof) of fragrances in consumer goods, body care products and fine fragrances that people buy to enjoy – or simply to smell better.

As sure as the kids go to camp, every summer the scent-adverse special interest groups pick up reports from organizations such as “The Campaign for Safe Cosmetics” that lament the fact that there are health risks resulting from “secret chemicals” in fragrance. Usually such advocacy groups are also anti-commerce and against aggressive marketing. At least with TTG that isn’t the case since they sell their own range of products via their web site while they criticize the products of others right next door. For just $130 the whole range can be yours’…

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