California consultant explores relationship building tactics

Posted by Elena del Valle on May 22, 2009

Get Noticed Get Referrals

Jill Lublin has made a career of getting people to notice her. For 20 years she has found a way to make herself stand out. In her third book Get noticed Get Referrals: Build Your Client Base and Your Business by Making a Name for Yourself (McGraw-Hill, $16.95), she discusses her approach and shares tips on how publicists and brand managers might gain attention for their products and brands.

Her goal in writing the book, published last year, was to show readers how to develop relationships by using the same principles publicists and brand managers rely on to procure attention for their and their client’s brands. She shares insights on how to create a sound bite, an introductory and a message to promote connections or generate business. She also addresses myths and misconceptions, getting started, being flexible and keeping options open.

The 217-page paperback book is divided into 17 chapters: Starting Points; Getting It Straight; You Can’t Do It Alone; Myths and Misconceptions; Why Are you Knocking Yourself Out?; Where to Get Noticed; First Impressions; Goals, Intentions and Strategies; Cultivate the Media; Build on Your Passions; Focus, Focus, Focus; Always Keep It Real; Balancing It Out; Service Makes a Difference; Be Flexible and Keep Your Options Open; Fill It with Magic; and Summing Up.

Jill Lublin, author, Get Noticed Get Referrals

Lublin is chief executive officer of Promising Promotion and the author of Guerrilla Publicity and Networking Magic. She is the host of the nationally syndicated radio “Do the Dream” about celebrities who have achieved their dreams. She is also the creator and host of “The Connecting Minute,” a television show.