Listen to podcast interview with Rebecca E. Tellez-Higgins, director, Research Discovery Networks U.S. Hispanic Group about mi mundo en espanol

Posted by Elena del Valle on May 24, 2010

Rebecca E. Tellez-Higgins, director, Research Discovery Networks U.S. Hispanic Group

Photo: Discovery Networks

A podcast interview with Rebecca E. Tellez-Higgins, director, Research Discovery Networks U.S. Hispanic Group is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Rebecca discusses the Mi Mundo Es en Español study about Discovery en español viewers with Elena del Valle, host of the HispanicMPR.com podcast.

Rebecca is charged with providing insightful and actionable research strategies for all divisions of the Company. While at Discovery, she was a Cable Beacon award winner with the Discovery U.S. Hispanic’s group’s “Moving Forward,” an in-depth look at issues facing Hispanic’s today with interviews of 21 key Hispanic and non-Hispanic thought leaders. Most recently, she championed an extensive research study using varied techniques (quantitative, qualitative focus groups and ethnography) to communicate a comprehensive look at the Discovery en Español viewer. The study can be seen at mimundoes.com.

Prior to Discovery she was a web brand consultant for Liberty Mutual, estimated to be the eight largest insurer in the world. At Liberty Mutual, Rebecca was in charge of libertymutual.com. She and a team of designers relaunched the site and increased web traffic by over a 100 percent. In order to truly understand the user’s experience, she was responsible for the analysis of all site traffic which included measurement online (analysis of web logs, online surveys) and offline (focus groups, phone surveys and other field studies).

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Rebecca Tellez-Higgins” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the May 2010 section of the podcast archive.