How Hispanic Millennials Are Driving the Bernie Sanders Brand
Posted by Elena del Valle on February 24, 2016
President, The Pathfinder Group
Jay Gronlund, president, The Pathfinder Group
The surge behind this exploding Bernie phenomenon is fascinating for many reasons. It is certainly an indication of how divergent our society and politics have become, and this could even intensify in the future. It also shows the political potential of finding and concentrating on the most pronounced issues that frustrate younger people from all ethnic backgrounds, especially Hispanics. Interestingly, from a branding perspective, there are some revealing lessons from this unexpected success of the Bernie Sanders brand.
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