The Next Step: Secondary Latino Markets

Posted by Elena del Valle on May 6, 2006

Presenter Dora O. Tovar, MPA

Dora O. Tovar, MPA presents insights into using secondary U.S. Hispanic markets to reach rapidly growing Latino populations. She has identified three markets with population growth in triple digits that are often ignored by campaigns focused on the top three U.S. Latino metropolitan areas. Find out what makes secondary markets valuable as part of an overall approach to reach this rapidly growing and brand loyal demographic.

We have direct access to Hispanic market and Hispanic media experts. They have shared some of their secrets and the benefits of years of experience and we will share them with you.

“The Next Step: Secondary Latino Markets” (Poyeen Publishing, $69.95 and $89.95 on CD) Presented by Dora O.Tovar, MPA in March 2006

What you receive: A downloadable recording of a presentation by Hispanic market researcher Dora O. Tovar, MPA and bonus interview of Dora Tovar, MPA totaling 51 minutes.

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format.

Not sure? Listen to a short interview with Dora 

MP3 files are audio files that can be recorded and transferred easily, allowing you to listen to them on your computer or MP3 player (such as an iPod)

Similar presentations are only available by attending national conferences or teleseminars costing hundreds or thousands of dollars. Recent teleseminars at which this presenter was a speaker cost almost $300. And that was just to listen, without a copy of the audio recording! Now for a fraction of the cost of one of the teleseminars you can have the presentation to listen to whenever you want and as often as you want.

For a fraction of the cost you can listen to the presentation in the convenience of your office or home anytime you choose and as often as you like. You can listen on your computer or MP3 player over and again. You can rewind and listen to portions of particular interest. As a bonus you receive an unabridged podcast interview of Dora O. Tovar in which she discusses secondary Latino market issues in depth.

Find out about:
• The size and composition of the top U.S. Latino markets
• Secondary Latino markets and why they are important
• Characteristics secondary markets present
• The latest Latino boom taking place
• Possible future trends
• Much more

Dora O. Tovar, M.P.A. is president of Tovar Public Relations. She has more than 17 years experience providing strategic counsel to nonprofit, governmental and corporate clients in the areas of Hispanic marketing, crisis and litigation communications and public affairs. Along with her extensive communications expertise, she provides clients with public policy insight and advocacy efforts that promote relevant cultural competency practices. Dora received a master’s degree in Public Affairs from the LBJ School of Public Affairs at the University of Texas, Austin and an undergraduate degree in Political Science.

If you’re ready to tap into the some of the fastest growing Latino markets, “The Next Step: Secondary Latino Markets” (Poyeen Publishing, $69.95 and $89.95 on CD) presented by Dora O. Tovar, MPA will get you started. Find out about these explosive markets before everybody else does!

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format. Order now!

Not sure? Listen to a short interview with Dora