Segmentation by Level of Acculturation

Posted by Elena del Valle on July 18, 2007

Presenter Miguel Gomez Winebrenner, senior consultant, Cheskin

A presentation by Miguel Gomez Winebrenner and discussion with Miguel Gomez Winebrenner and HispanicMPR.com host Elena del Valle about Segmentation by level of acculturation based on his chapter on the same topic in the Hispanic Marketing & Public Relations book.

This product consists of 77 minutes of useful insights and information by a leading Latino market expert. “Segmentation by Level of Acculturation” was recorded in July 2007. Available exclusively on HispanicMPR.com! For your convenience you may also purchase these materials on audio CD’s.

What you receive:

Downloadable recordings of a 27-minute presentation “Segmentation by Level of Acculturation” and a bonus 50-minute interview of Miguel Gomez Winebrenner.

Total: 27 minutes of presentation and 50 minutes of interview time!

Downloadable “Segmentation by Level of Acculturation” MP3’s $109.95

Audio CD’s of “Segmentation by Level of Acculturation” $129.95

Not sure? Listen to an interview with Miguel 

Do you know how to divide the 45 million large exploding Latino market to reach your specific target audience? Do you want to sell your products or services to this highly desirable market segment? During this audio recording Miguel Gomez Winebrenner shares insights on how to segment Latinos for marketing purposes to stretch and strengthen your budget.

We have direct access to Hispanic market and Hispanic media experts. They have shared some of their secrets and the benefits of years of experience and we will share them with you.

“Segmentation by Level of Acculturation” (Poyeen Publishing, $109.95)
Presented by Miguel Gomez Winebrenner and recorded July 2007

What you receive: Downloadable recordings of a 27-minute presentation “Segmentation by Level of Acculturation” and a bonus 50-minute interview of Miguel Gomez Winebrenner. Total: 27 minutes of presentation and 50 minutes of interview time!

How it works: It’s easy! Once you purchase this outstanding recording only available here, you will receive instructions to download the file in MP3 format.

MP3 files are audio files that can be recorded and transferred easily, allowing you to listen to them on your computer or MP3 player (such as an iPod).

Similar presentations are only available by attending national conferences or teleseminars costing hundreds or thousands of dollars. And that was just to listen, without a copy of the audio recording! Now for a fraction of the cost of one of the teleseminars you can have the presentation to listen to whenever you want and as often as you want.

For a fraction of the cost you can listen to the recordings in the convenience of your office or home anytime you choose and as often as you like. Listen on your computer or MP3 player over and again. Rewind and listen to portions of particular interest. As a bonus you receive an interview of Miguel Gomez Winebrenner in which he discusses segmenting the Latino market by level of acculturation.

Find out about

• Acculturation
• Assimilation
• Retro acculturation
• If Hispanics are assimilating or acculturating
• Factors that affect Latino acculturation
• How to know if someone is acculturated
• Number of years necessary for acculturation
• Effects of immigration debate on acculturation
• Three main ways of segmenting Latinos
• Latino segments defined
• Size and future trends of Latino segments
• Five factors relevant when segmenting Latinos
• Impact of technology, transportation on Latinos
• Changing, more open U.S. society’s effect on acculturation
• Role of age and education on Hispanic attitudes
• Importance of segmentation by level of acculturation
• Issues to consider when crafting a marketing strategy
• Recommendations for next steps
• Role of foundational and quantitative research and ethnographies
• Role of the naming process
• Why bundling U.S. dominants, bicultural, Hispanic dominants can be difficult
• Strategic role of segmenting on ROI measurement
• Much more

Miguel Gomez Winebrenner is senior consultant, Cheskin. Miguel consults with companies to assess market opportunities, help design ways in which to enhance customer experience, and to guide innovation in a way that is meaningful to consumers. He has worked with companies across several verticals including, financial services, consumer packaged goods, quick service restaurant, cable TV and telecommunications, entertainment, healthcare, and health and beauty aids.

His articles have been published in Marketing News, BrandWeek, Restaurant Business, Time, Multichannel News, Diversity Inc, and Cable Advertising Bureau. He wrote the chapters on “Qualitative and Quantitative Research Strategies” and “Segmentation by Level of Acculturation” in the Hispanic Marketing and Public Relations book.

If you’re ready to pursue the market segment that’s best suited for your product or service, “Segmentation by Level of Acculturation” (Poyeen Publishing, $109.95) presented by Miguel Gomez Winebrenner, will get you started. Find out what’s in store in this fast growing market before everybody else does!

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format.

Still not sure? Listen to an interview with Miguel