Search Engine Marketing to Hispanics

Posted by Elena del Valle on July 21, 2006

Presenter Matias Perel, founder and president of Latinthre3

Matias Perel presents insights into search engine marketing targeting Hispanics. Find out what makes search engine marketing valuable as part of an overall approach to reaching young and fast growing Latino online consumers.

We have direct access to Hispanic market and Hispanic media experts. They have shared some of their secrets and the benefits of years of experience and we will share them with you.

“Search Engine Marketing to Hispanics” (Poyeen Publishing, $89.95 and $119.95 on CD)

What you receive: A downloadable 37-minute presentation by Hispanic search engine marketing expert Matias Perel and a 51-minute interview with Matias Perel on the same topic.

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format.

Not sure?  Listen to a short interview with Matias Perel 

MP3 files are audio files that can be recorded and transferred easily, allowing you to listen to them on your computer or MP3 player (such as an iPod).

Similar presentations are only available by attending national conferences or teleseminars costing hundreds or thousands of dollars. And that was just to listen! Now for a fraction of the cost of one of the teleseminars you can have the presentation to listen to whenever you want and as often as you want.

For a fraction of the cost you can listen to the presentation in the convenience of your office or home anytime you choose and as often as you like. You can listen on your computer or MP3 player over and again. You can rewind and listen to portions of particular interest.

Find out about

• The 16 million Latino online users
• Types of online access among Hispanics
• Latino online user language preferences
• What they do online
• Usage by age
• Income levels among Hispanics who visit the Internet
• Internet use by Hispanics
• Natural search
• Paid search
• Top search engine among Hispanics
• Ad content issues
• Opportunities available to purchase undervalued ad words
• How language ussage affects ad selection
• Hispanic attitudes toward online ads
• Media outlets where Hispanics spend their time
• Most effective programs to reach Hispanics online

Matias Perel is founder and president of Latinthre3, a leading interactive marketing agency in the U.S. and Latin America. A native of Argentina, he is considered an expert by his colleagues in the Internet and the online advertising industry, Matias is invited to participate in seminars and conferences in the region and is frequently interviewed on CNN en Español.

Matias, a past board member of the Miami chapter of the International Advertising Association, serves on the Hispanic Committee of the Internet Advertising Bureau. Some of Latinthre3’s clients include Cisco Latin America, Dell Latin America, Lexicon, Microsoft Latin America, Nextel International, Pepsi Latin America & USH, Reebok, Sony Latin America, Sunbeam Latin America, TACA Airlines, Visa International, and Xerox.

If you’re ready to fine tune your reach into the booming Latino online market, “Search Engine Marketing to Hispanics” (Poyeen Publishing, $89.95 and 119.95 on CD) presented by Matias Perel is a definite must. Find out about these tools to reach the explosive young Hispanic online markets before everybody else does!

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format.

What a fellow HispanicMPR subscriber says about the recording:

“I liked it because it is not very often that I get a chance to hear from a knowledgeable person talk about reaching Hispanics online using search engine marketing. I am passionate about Hispanics online and appreciate the contributions that people like Matias Perel do. Search Engine Marketing to Hispanics by Matias Perel is a must.”

Nelson Merchan, president, Clic ROI LLC

Click on the play button to hear Nelson Merchan’s comments: