Marketing to New Hispanic Moms – a case study

Posted by Elena del Valle on July 7, 2007

Presenter Cynthia Nelson, COO, Todobebe

A presentation by Cynthia Nelson and discussion with Cynthia Nelson and HispanicMPR.com host Elena del Valle about targeting new Hispanic moms centered on a Todobebe case study.

This product consists of 76 minutes of useful insights and information by a leading Latino market expert. “Marketing to New Hispanic Moms” was recorded in 2007. Available exclusively on HispanicMPR.com! For your convenience you may also purchase these materials on audio CD’s.

What you receive:

Downloadable recordings of a 25-minute presentation “Marketing to New Hispanic Moms – a case study” and a bonus 51-minute interview of Cynthia Nelson.

Total: 25 minutes of presentation and 51 minutes of interview time!

Downloadable “Marketing to New Hispanic Moms” MP3’s $109.95

Audio CD’s of “Marketing to New Hispanic Moms” $129.95

Are you familiar with the exploding Latino baby market? Do you want to sell your products or services to this highly desirable market segment? During this audio recording Cynthia Nelson shares insights from new mom company Todobebe. Are you ready to tap one of America’s most exciting baby markets?

We have direct access to Hispanic market and Hispanic media experts. They have shared some of their secrets and the benefits of years of experience and we will share them with you.

“Marketing to New Hispanic Moms – a case study” (Poyeen Publishing, $109.95)
Presented by Cynthia Nelson and recorded in 2007

What you receive: Downloadable recordings of a 25-minute presentation “Marketing to New Hispanic Moms” and a bonus 51-minute interview of Cynthia Nelson. Total: 25 minutes of presentation and 51 minutes of interview time!

How it works: It’s easy! Once you purchase these outstanding presentations only available here, you will receive instructions to download the file in MP3 format.

MP3 files are audio files that can be recorded and transferred easily, allowing you to listen to them on your computer or MP3 player (such as an iPod)

Similar presentations are only available by attending national conferences or teleseminars costing hundreds or thousands of dollars. And that was just to listen, without a copy of the audio recording! Now for a fraction of the cost of one of the teleseminars you can have the presentation to listen to whenever you want and as often as you want.

For a fraction of the cost you can listen to the recordings in the convenience of your office or home anytime you choose and as often as you like. Listen on your computer or MP3 player over and again. Rewind and listen to portions of particular interest. As a bonus you receive an interview of Cynthia Nelson in which she discusses marketing to new Latino moms.

Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• How Todobebe was started
• Todobebe’s media mix
• Todobebe’s marketing guidelines
• Todobebe’s 200,000 subscribers
• Viral marketing to new moms
• Ways new moms are engaging in conversation
• Baby formula issues
• How Todobebe communicates with its audience
• Understanding new moms’ triple roles
• Importance of surveys, polls when targeting new moms
• What new Hispanic moms want
• New Hispanic moms’ packaging, product preferences
• Brand sponsorship and media trends
• Product integration
• Balancing content and sponsorship issues
• Maintaining audience trust
• Giveaways, coupons, promotions and branding issues
• Audience communication issues
• Tips for advertisers
• Much more

Cynthia Nelson joined the Todobebé team in 2004 as chief operating officer. She is responsible for corporate operations, strategic partnerships, and product development and licensing for Todobebé’s media channels including TV, radio, Internet, direct mail, publishing, products, research, and events. This role includes global profit and loss responsibility and legal oversight.

A serial entrepreneur, Cynthia founded several boutique strategy and branded entertainment consulting companies and has served on the board of several Silicon Valley start ups. In her most recent venture, Nexos Consulting, Cynthia worked with Fortune 500 clients and brand managers by providing research, strategic planning and business development for companies such as AOL, Omnicom, Volkswagen & Audi, Panasonic de Mexico, Kraft, Delta Airlines, and USA Networks.

If you’re ready to win one the fastest growing Latino market segments, Marketing to New Hispanic Moms (Poyeen Publishing, $109.95) presented by Cynthia Nelson, COO, Todobebe will get you started. Find out what’s in store in this fast growing market before everybody else does!

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format.