Latino Family Dynamics

Posted by Elena del Valle on July 29, 2006

Brenda Hurley, vice president, and Liria Barbosa, senior research analyst, C&R Research

Brenda Hurley and Liria Barbosa discuss “Latino Family Dynamics” with HispanicMPR.com host Elena del Valle. This product consists of two hours of useful insights and information from leading Latino market researchers Brenda Hurley and Liria Barbosa from Latino Eyes, a division of C&R Research.

We have direct access to Hispanic market, market research and Hispanic media experts. They have shared some of their secrets and the benefits of years of experience and we will share them with you.

“ Latino Family Dynamics” (Poyeen Publishing, $69.95 and $89.95 on CD) discussions with Brenda Hurley, vice president, C & R Research, and Liria Barbosa, senior research anaylist, C & R Research recorded in March 2006

What you receive: A downloadable recording of two hours of useful insights and information from leading Latino market researchers Brenda Hurley and Liria Barbosa from Latino Eyes, a division of C&R Research.

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format.

Not sure? Listen to short interview with Brenda and Liria 

MP3 files are audio files that can be recorded and transferred easily, allowing you to listen to them on your computer or MP3 player (such as an iPod)

Similar presentations are only available by attending national conferences or teleseminars costing hundreds or thousands of dollars. Recent teleseminars at which these experts were speakers cost almost thousands of dollars in admission fees. And that was just to listen, without a copy of the audio recording! Now for a fraction of the cost of one event admission you can have the presentation to listen to whenever you want and as often as you want.

For a fraction of the cost you can listen to the presentation in the convenience of your office or home anytime you choose and as often as you like. You can listen on your computer or MP3 player over and again. You can rewind and listen to portions of particular interest. As a bonus you receive an unabridged podcast interview of Dora O. Tovar in which she discusses secondary Latino market issues in depth.

Find out about:

• Reaching Latino families

• Adapting general market messages when targeting Latinos

• Adapting products and services when targeting Latinos

• Top motivators for Latino family migration

• Educational differences between U.S. born, foreign born Latinos

• High school, college graduation among U.S. born, foreign born Latinos

• Latino family country of origin breakdown by U.S. geographical location

• Largest concentration of Ecuadorians, Cubans and Brazilians in U.S.

• Country of origin settlement patterns for Latino families across U.S.

• Factors that affect Latino migration patterns within U.S.

• Type of Latino migrant worker employment and work patterns

• Latino purchasing habits and products they favor

• Latino family characteristics

• Latinos and extended families

• Division of duties, responsibilities within the family

• Who is decision maker in the Latino family

• Who is information provider in the Latino family

• Interaction between generations

• Latino family activities

• Impact of acculturation on the family

• Gender roles in the family

• Future trends

Liria Barbosa is senior analyst at C&R Research. She has been involved in all facets of qualitative research heading a wide range of projects from initial design, recruitment, execution, moderation and analysis to the final written report. Her experience includes studies for service and product categories such as: Household Cleaners, Food and Beverages, Packaged Goods, Automotive, Financial Services, Telecommunications, Internet, Pharmaceuticals, Liquor and Spirits and Health and Beauty Aids. Liria is a graduate of the Burke Institute Intensive Moderator Training Program and has also attended courses at RIVA.

Liria has a Bachelor of Science degree in Business Administration majoring in International Business from Barry University in Miami, Florida. Her previous experience included marketing positions with Lucent Technologies, and Cedetel (a Motorola owned Wireless provider in Monterrey, Mexico).

Brenda Hurley is vice president at C&R Research. Since joining C&R in 1994, Brenda has specialized in quantitative research, providing custom research solutions for her clients utilizing online and offline methodologies. She has extensive experience in concept evaluation, name tests, positioning research, market segmentation, attitude and usage, and tracking studies. Additionally, Brenda was very involved in the development of CRIMSON (C&R’s Multimedia Surveying Network) and has designed and executed countless studies using this system. Her clients represent a wide variety of industries including the restaurant industry, consumer packaged goods and the financial services industry.

Although Brenda regularly works on projects for all types of consumer groups, Brenda focuses much of her time leading C&R’s specialty division, LatinoEyes. Brenda has been conducting research with Latinos in the U.S. for more than ten years and since LatinoEyes’ official launch in 2002, Brenda has been committed to building that division. She continues to work on projects targeting Latinos both in America and in LATAM.

Available for the first time exclusively on HispanicMPR.com! For your convenience you may also purchase these materials on audio CD.

If you’re ready to tap into the some of the fastest growing Latino markets, “Latino Family Dynamics” (Poyeen Publishing, $69.95 and $89.95 on CD) discussions with Brenda Hurley and Liria Barbosa will get you started. Discover why understanding Latino families is essential to understanding today’s Latino communities and begin reaching out to them today!

How it works: It’s easy! Once you purchase this outstanding recording only available here, you will receive instructions to download the file in MP3 format. Order now!

Still not sure? Listen to short interview with Brenda and Liria