Hispanic Market Overview

Posted by Elena del Valle on May 6, 2006

Left to right: Presenters Michele Valdovinos and Elena del Valle, MBA

Would you like to tap the explosive Latino market? Are you struggling to understand Hispanic audiences and don’t know where to start? Do you need to know the Latino market ABCs?

When it comes to impressing your client or boss about your knowledge of Latino markets, do you want to put your best foot forward?

Are you concerned about your message and reach? Have your messages been misinterpreted by Latino audiences in the past?

Understanding who Hispanics are and their audience characteristics can help you!

We have direct access to Hispanic market and Hispanic experts. They have shared some of their secrets and the benefits of years of experience and we will share them with you.

“A Snapshot of the U.S. Hispanic Market” presented by Michele Valdovinos in March 2006 based on the chapter she co-coauthored by the same title in the Hispanic Marketing & Public Relations book and “Defining the U.S. Hispanic Market” presented by Elena del Valle, MBA in April 2006 based on live presentations at “Hispanic Market: What’s in it for You?” where she was the keynote speaker in an event sponsored by Fifth Third Bank, Naples Sun Times, The Greater Naples Chamber of Commerce and Edison College in March 2006 in Naples, Florida; and “Defining the Hispanic Travel Market” at the Miami Herald Travel Experience and Tourism Industry Conference 2006 in Miami, Florida in April 2006 (Poyeen Publishing, $99.95 and $129.95 on CD)

What you receive: A 97-minute downloadable recording or CD of a presentation by Hispanic market researcher Michele Valdovinos and interview of Michele Valdovinos and a 61-minute presentation by Elena del Valle, MBA.

Not sure? Listen to a short interview with Michele 

How it works: It’s easy! Once you purchase these outstanding presentations only available here, you will receive instructions to download the file in MP3 format.

MP3 files are audio files that can be recorded and transferred easily, allowing you to listen to them on your computer or MP3 player (such as an iPod)

Similar presentations on these topics are only available by attending national conferences or teleseminars costing hundreds or thousands of dollars. Recent teleseminars at which these presenters were speakers cost almost $300 per seminar. And that was just to listen, without a copy of the audio recording!

For a fraction of the cost you can listen to the presentations in the convenience of your office or home anytime you choose and as often as you like. You can listen on your computer or MP3 player over and again. You can play and listen to portions of particular interest whenever you want. As a bonus you receive an unabridged podcast interview of Michele Valdovinos in which she discusses Latino market issues in depth.

Find out about

• The size and composition of the U.S. Latino market
• Top Hispanic markets in the U.S.
• Latino market race and age characteristics
• Major Hispanic groups
• Latino buying power
• Importance of acculturation vs. assimilation
• Language issues are relevant when addressing Latinos
• Where Latinos live and travel
• Similarities and differences between Hispanic subgroups
• About the latest Latino boom and where it is taking place
• About future trends
• Much more

Michele Valdovinos is vice president of research and marketing, Phoenix Cultural Access Group and co-author of “A Snapshot of the U.S. Hispanic Market,” the first chapter of the Hispanic Marketing & Public Relations book.

Michele oversees the firm’s marketing functions and leads the Senior Management Analysis and Review Team to provide actionable insights and recommendations for the company’s clients. Michele brings more than twelve years of professional experience having worked in high-profile industries such as network television, entertainment, international marketing, and Hispanic market advertising.

Michele began her career at Univision, where, as Audience Research Director, she conducted Nielsen television ratings analysis and market research. She then went on to work at 20th Century Fox, where she was Manager of Research in the International Television department. At Fox, her responsibilities included extensive research for the launch of Fox’s Latin American cable channels.

Elena del Valle is principal of LNA World Communications, a marketing and communications company and editor of the Hispanic Marketing & Public Relations book. A 20 year marketing and public relations veteran, she has worked extensively in health care and with U.S. and international Hispanic markets. Prior to founding her own marketing and public relations firm nine years ago, she was a key member of the health care team and headed the Hispanic practice at the largest independent public relations firm in Florida.

Before that she was in charge of domestic and international Hispanic marketing and public relations for a major private South Florida health care company. She is also editor of the first weblog on Hispanic Marketing & Public Relations and hosts the companion podcast by the same name. She is a frequent presenter on Hispanic markets.

If you’re ready to tap into the explosive Latino market, “Hispanic Market Overview” including “A Snapshot of the U.S. Hispanic Market” presented by Michele Valdovinos and “Defining the U.S. Hispanic Market” presented by Elena del Valle, MBA (Poyeen Publishing, $99.95 and $129.95 on CD) will get you started. Find out what everybody’s been taking about!

How it works: It’s easy! Once you purchase these outstanding presentations only available here, you will receive instructions to download the file in MP3 format

Not sure? Listen to a short interview with Michele