Electronic Publicity and Broadcast Media

Posted by Elena del Valle on November 1, 2006

Presenter David Henry

A presentation by David Henry and discussion with David Henry and HispanicMPR.com host Elena del Valle about reaching Latinos consumers with electronic publicity tools. This product consists of 77 minutes of useful insights and information by a leading Latino market expert. “Electronic Publicity and Broadcast Public Relations” was recorded in July 2006.

Available for the first time exclusively on HispanicMPR.com! For your convenience you may also purchase these materials on audio CD’s.

What you receive: A downloadable recording of a 32-minute “Electronic Publicity and Broadcast Public Relations” by Hispanic market expert David Henry based on the chapter he authored by the same title in the Hispanic Marketing & Public Relations book and a bonus 45-minute interview of David Henry totaling 77 minutes.

Not sure? Listen to a short interview with David

Downloadable “Electronic Publicity and Broadcast Public Relations” MP3’s $109.95

Audio CD’s of “Electronic Publicity and Broadcast Public Relations” $129.95

Do you wish to reach Spanish speaking Latinos via television and radio? Do you wish there was a professional who could tell you the key things to consider? Do you need to know more? Are you ready for the future? Do you want to know what makes Spanish language broadcast media special and an increasing number of professionals is reaching out to them in the top Latino urban areas?

We have direct access to Hispanic market and Hispanic media experts. They have shared some of their secrets and the benefits of years of experience and we will share them with you.

Electronic Publicity and Broadcast Public Relations (Poyeen Publishing, $109.95, $129.95 on CD)Presented by David Henry. recorded in July 2006

What you receive: A downloadable recording of a 32-minute presentation “Electronic Publicity and Broadcast Public Relations” by Hispanic market expert David Henry based on the chapter he authored by the same title in the Hispanic Marketing & Public Relations book and a bonus 45-minute interview of David Henry totaling 87 minutes.

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format.

MP3 files are audio files that can be recorded and transferred easily, allowing you to listen to them on your computer or MP3 player (such as an iPod) anytime and anywhere!

Similar presentations are only available by attending national conferences or teleseminars costing hundreds or thousands of dollars. And that is just to listen, without a copy of the audio recording! Now for a fraction of the cost of one of the teleseminars you can have the presentation to listen to whenever you want and as often as you want.

For a fraction of the cost you can listen to the presentation in the convenience of your office or home anytime you choose and as often as you like. You can listen on your computer or MP3 player over and again. You can rewind and listen to portions of particular interest. As a bonus you receive an unabridged podcast interview of David Henry in which he discusses electronic publicity issues in depth.

Find out about
• Issues related to reaching Latinos with electronic publicity
• How many TV stations offer news programming in Spanish in the U.S.
• Markets where top newscasts are in Spanish
• Which markets offer bilingual news TV programming
• Top two TV networks offering Spanish language news and their reach
• In what ways mainstream marketers are looking at Spanish language broadcast media for new opportunities
• Which network broadcasts news in the U.S. and abroad
• Markets in which independent TV networks are located
• Which Spanish language TV network surpassed all other English language networks in ratings for several days in a row
• Whether top Spanish language markets are different from top mainstream markets
• Top Latino markets you should target with broadcast media tools
• What makes Spanish language broadcast media different from mainstream broadcast media
• What to keep in mind when pitching Latino broadcast media
• How you can improve your chances of getting stories on the air on Spanish language broadcast media
• How quickly stories air on Spanish language broadcast media
• What timelines are common with Spanish language broadcast media and how you can plan for them
• What kinds of stories resonate most with Spanish language broadcast media
• What translation issues apply when targeting Spanish language broadcast media
• Common complaints from Spanish language stations and how to avoid them
• Tools you can use to target Spanish language stations
• Why you can’t always re-use mainstream market tools when targeting Spanish speaking audiences
• Is it possible to launch simultaneous bilingual programs
• Whether Satellite Media Tours are popular with Spanish language broadcast media
• Top five story categories with Spanish language broadcast media
• Issues to consider when preparing VNAs and ANRs for Spanish language stations
• Importance of speaking Spanish when pitching Spanish language broadcast media
• Much more

David Henry is president and founder of TeleNoticias, a broadcast public relations company that targets the U.S. Hispanic market. He has nearly 15 years of experience providing broadcast strategy and counsel to a diverse client base. He brings a complete understanding of and experience in all facets of electronic media. David holds a Bachelor of Science in journalism from the University of Maryland. David’s experience in counseling clients and managing projects ranges from Fortune 500 companies, to PR agencies to associations and non-profits. He has successfully executed broadcast strategies for new product launches, existing brand communications, issues management, crisis communications and special events.

If you’re ready to target one of the most desirable and fastest growing emerging markets in the U.S. today with electronic publicity, Electronic Publicity and Broadcast Public Relations (Poyeen Publishing, $109.95, $129.95 on CD) presented by David Henry. will get you started. Find out the secrets of effective outreach to Spanish language broadcast stations today!

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format.

Not sure? Listen to a short interview with David