Articles
Posted by Elena del Valle on April 22, 2006
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Following are links (in the order in which they were published) to articles written by news makers, communicators, leaders and Hispanic marketing and public relations practitioners with insights and the latest news on business, health, and America’s largest minority. Their perspectives and opinions are their own and do not necessarily reflect those of HispanicMPR or Elena del Valle. Click on any link to read the article.
Understanding Addiction in the Workplace
Covid-19 Marketing Idea: $117,514.21 Generated from Email Marketing
Finding the silver lining in cultural appropriation
Micro-Influencers Are the Future of Marketing
The Global Employee Engagement Crisis
What To Expect From Generation Z
Helping Hispanic Families Access Affordable Healthcare
Reaching Multicultural Audiences
The Resurgence of Values-Based Branding For Restoring Trust and Credibility
Cities with Latinx populations among those committing to LGBTQ equality
Positioning the Trump Brand for Victory – What We Can Learn
Why Branding Is Even More Important For Start-Ups – 10 Tips
Pay Inequality Jeopardizing Trust In CEOs and Corporate Brands
The Emmys: Seeing Hispanics in Hollywood
Five key elements for a successful influencer marketing campaign
How Personal Branding Can Help Latinas Achieve More
Importance of Engaging Hispanic Millennials for Strong Brand Equity
Why Brand Authenticity Is Most Important for Hispanic Millennials
How Hispanic Millennials Are Driving the Bernie Sanders Brand
Business tips from a dating coach
Five proven practices to obtain the best results out of your media relations plan
Creatively breaking through holiday clutter
Challenges Facing Hispanic Entrepreneurs
The Path to a Successful Hispanic PR Campaign
Travel in the New Year 2014 Predictions
Budget and save when traveling for business
English as a Competitive Advantage
Four Tasks to Take On Before Launching a Business Blog
Crossing Over the Poverty Line
Hispanic Seniors: An Audience Worth Reaching
The digitally savvy English language Dominant Hispanic
Business Etiquette on Land and in the Air
In 2012, We Can and Must Do Better
The US Hispanic Market, A Viable Acquisition Strategy in a Recovering Economy
1031 exchanges as a commercial real estate investment strategy
Scent Marketing Connects to Hispanics on a Deep Cultural Level
Small businesses can fix economy if Washington lets them
The Potent Power of Press Relations
Build a Profitable Business with a Niche Strategy
Broadband Access for Hispanics: The Great Equalizer?
With video Building a Brand and Breaking a Stereotype
Don’t Rely on Census Bureau Survey Results to Drive Your Hispanic Targeting
To awake sleeping giants, invite them to play for real
Eight Myths About Green Products and a Secret About the Hispanic Marketplace
U.S. Hispanics open to front door marketing
Make the world a better place for you and your family
CSR: A door to social and organizational growth, especially for brands targeting Hispanics
Social Video and Webcast Communication
PR No Longer a Dirty Word in Corporate Lexicon
Making Retirement Planning Household Words for U.S. Hispanics, Latinos
Look how far we’ve come and how far we still have to go
Transparency – the new consumer demand
Scent communication – no language barriers apply!
Latino Writers! Four Things to Know About Going Mainstream
Is Your Audience Really Listening?
Unleashing the Financial Purchasing Power of the Growing U.S. Hispanic Population Part Two
Unleashing the Financial Purchasing Power of the Growing U.S. Hispanic Population Part One
Recruiting and Remunerating Spanish Speakers
Hispanic Direct Response TV Apples are Manzanas…
Reshaping Hispanic Marketing through Social Media
Social media news releases offer communicators new resources to build brand, drive traffic
Rules For Effective Spanish Language Press Releases
Accelerate your career in public relations through accreditation
Why counting Latinos in small town USA matters
Latinos homeowners shorn of mortgage interest tax deductions
Senior issues not always what we think, for Latinos in particular
Latinos save less for retirement – part two
Latinos save less for retirement – part one
Users: HispanicMPR content unique, useful
Hispanic fathers: What makes them different?
Latino Boomers flying under radar
Why Hispanics may be less comfortable with hospice
Working with the Hispanic Media: Share the Passion!
A Western hero to celebrate, Cesar Chavez
Why Hispanic businesses need to use promotional products
Finding the Right Hispanic Partner: 7 Musts for Success
Parents: Speak of these things to your children
Dropping real estate prices, weak dollar attract foreign investors searching online
Focusing On Your Target Customer
The forgotten American Apartheid: how women fought for their right to vote
Hispanic Marketing 2.0: What enterprise-wide marketing needs
How to build and grow a Hispanic Social Network: the case of Hispanito.com
¡Bienvenidos! Best practices for using welcome calls in your Hispanic customer service strategy
5 Tips To Manage Your Entrepreneurial Energy For Wow Results
Oyeme! White Latinas Have Rhythm, too!
Five tips to ensure Hispanic media don’t cover your story
Conducting Research Among U.S. Hispanics Online
What it takes to become the financial firm of choice for Hispanics
Aligning Social Responsibility and Multicultural Marketing
Recruiting Hispanic Respondents for Medical/Pharmaceutical Research Studies
Hispanic Market Metrics Management Cares About
Customer Service is Key to Hispanic Outreach and Retention
Building an Effective Case to Latin American and Hispanic Dominant Consumers
Center for Immigration Studies exposes itself in public
The ultimate – Adding emotions to your brand
International public relations: Getting started
Borders are not about political lines
Business Spanish Call Center Certification – ROI and the Rationale to Support your Business Case
Hispanic media relations training: what to do when Hispanic media call
Business Spanish Call Center Certification – Improving Customer Satisfaction
Idea in Spanish is still spelled idea
¿Se habla español? Understanding the Culture before Trying to Connect with It
Things you should know before sending out news releases
The apartheid of American marketing
Marketing to Hispanics – using the right words
Does Humor Work to Attract the Hispanic Consumer?
Adding “Gasolina” to Your Marketing Stragegy. Four Tips to Reaching US Hispanic Youth
Scholarship Opportunities for Hispanics Abound
Targeting Hispanics requires marketing initiative and cultural understanding
All the articles you are very nice and give good information.
I will wait for you next article