Advertising Agencies

Posted by Elena del Valle on February 2, 2006

Reported by Hispanic Business Magazine:

The 2005 top 25 Hispanic advertising agencies in the United States.
For agencies reporting their earnings, here are the top 25 ranked by gross reported billings, in ($) millions.

1. Tapestry, The Multicultural Division of
   Starcom MediaVest Group
   Chicago, IL
   (312) 220-6262
   Ownership: Starcom MediaVest Group
   Year founded: 1987
   No. of employees: 60
   2005 gross billings: $382.0 million
   2004 gross billings: $364.0 million
   CEO: Monica M. Gadsby
   Clients: Coca-Cola, Disney, Kraft, Masterfoods, Miller, P&G
2. Zubi Advertising Services
   Coral Gables, FL
   (305) 448-9824
   Ownership: Independent/100% Hispanic-owned
   Year founded: 1979
   No. of employees: 112
   2005 gross billings: $170.0 million
   2004 gross billings: $160.0 million
   CEO: Teresa A. Zubizarreta
   Clients: American Airlines, Florida Lottery, Ford Motor Co., GenWorth, MasterFoods (M&M, Mars), Olive Garden Restaurants, J.M. Smuckers Co., S.C. Johnson, Wachovia, Winn Dixie
3. Lopez Negrete Communications
   Houston, TX
   (713) 877-8777
   Ownership: Independent/51%
   Hispanic-owned
   Year founded: 1985
   No. of employees: 115
   2005 gross billings: $135.0 million
   2004 gross billings: $110.0 million
   CEO: Alex Lopez Negrete
   Clients: Wal-Mart Stores, Bank of America, Tyson Foods, Visa USA, Azteca Milling, Reliant Energy, MicroSoft, Shell Oil
4. The Cartel Group
   San Antonio, TX
   (210) 696-1099
   Ownership: Independent/100%
   Hispanic-owned
   Year founded: 1990
   No. of employees: 65
   2005 gross billings: $92.0 million
   2004 gross billings: $87.0 million
   CEO: Victoria V. Negrete
   Clients: U.S. Army, Church’s Chicken, Dr. Pepper
5. Arvizu Advertising & Promotions
   Phoenix, AZ
   (602) 279-4669
   Ownership: Independent/100%
   Hispanic-owned
   Year founded: 1991
   No. of employees: 63
   2005 gross billings: $84.0 million
   2004 gross billings: $69.5 million
   CEO: Ray Arvizu
   Clients: Bashas/FoodCity, Qwest Communications, MasterCard, McDonald’s
6. la comunidad
   Miami Beach, FL
   (305) 865-9600
   Ownership: Independent/100%
   Hispanic-owned
   Year founded: 2000
   No. of employees: 55
   2005 gross billings: $80.0 million
   2004 gross billings: $75.0 million
   CEO: Jose Molla
   Clients: Citibank, Best Buy, Volkswagon Argentina, Subway, Virgin Mobile, Perry Ellis, Disney Channel, Red Bull (Argentina), Rolling Stone, MTV/VH1
7. Castells & Asociados Advertising
   Los Angeles, CA
   (213) 688-7250
   Ownership: Independent/30%
   Hispanic-owned
   Year founded: 1998
   No. of employees: 50
   2005 gross billings: $57.0 million
   2004 gross billings: $55.0 million
   CEO: Liz Castells
   Clients: Safeway/Vons/Dominick’s, HealthNet, McDonald’s, Toyota, Time Warner Cable, Las Vegas CVA, GMAC Mortgage
8. The San Jose Group
   Chicago, IL
   (312) 565-7000
   Ownership: Independent/100%
   Hispanic-owned
   Year founded: 1981
   No. of employees: 53
   2005 gross billings: $50.5 million
   2004 gross billings: $43.8 million
   CEO: George L. San Jose
   Clients: American Trans Air, National Pork Board, Grupo Herdez/Hormel, Hormel Foods, Glaxosmithkline, Exelon
9. LatinWorks
   Austin, TX
   (512) 479-6200
   Ownership: Independent/100%
   Hispanic-owned
   Year founded: 1998
   No. of employees: 40
   2005 gross billings: $46.0 million
   2004 gross billings: $42.4 million
   CEO: Manny Flores
   Clients: Anheuser-Busch, U.S. Cellular, ConAgra, ESPN Deportes, NetSpend, The Gillette Company
10. Acento Advertising
    Los Angeles, CA
    (310) 943-8300
    Ownership: Independent/100%
    Hispanic-owned
    Year founded: 1983
    No. of employees: 35
    2005 gross billings: $45.0 million
    2004 gross billings: $40.0 million
    CEO: Benito Martinez-Creel
    Clients: Albertson’s, Sav-On, Staples, Cacirve, Conoco Phillips, Epson, CSK Auto
11. La Gente de RLR
    Pasadena, CA
    (626) 440-0321
    Ownership: Independent/95%
    Hispanic-owned
    Year founded: 1989
    No. of employees: 29
    2005 gross billings: $42.0 million
    2004 gross billings: $39.0 million
    Principal: Ralph Lacher
    Clients: Verizon Wireless, AAA, Talon Group, Michels & Watkins, Wescom Credit Union, Los Angeles Zoo, Sit N’ Sleep, Westcorp, Liverpool
12. Creative Civilization – An Aguilar/Girard Agency
    San Antonio, TX
    (210) 227-1999
    Ownership: Independent/100%
    Hispanic-owned
    Year founded: 1999
    No. of employees: 34
    2005 gross billings: $35.7 million
    2004 gross billings: $31.5 million
    CEO: Al Aguilar
    Clients: Hearst Corp. Express-News, Conexion, American Cancer Society, San Antonio Spurs, City Reach Latino, CPS Energy, University Health Systems, Kaiser Family Foundation, Toyota Motor Manufacturing-Texas
13. Viva Partnership
    Miami, FL
    (305) 576-6007
    Ownership: Independent/100%
    Hispanic-owned
    Year founded: 1997
    No. of employees: 25
    2005 gross billings: $32.0 million
    2004 gross billings: $32.0 million
    CEO: Linda Lane Gonzalez
    Clients: Verizon Wireless, Bealls, BJ’s
14. Ole
    New York, NY
    (212) 465-3222
    Ownership: Independent/100%
    Hispanic-owned
    Year founded: 2003
    No. of employees: N/A
    2005 gross billings: $30.0 million
    2004 gross billings: $23.0 million
    CEO: Javier Escobedo
    Clients: Target Stores, HSBC Credit Centers, La Cochita Mexican Foods, GE Consumer Finance, AHAA/Advertising Age
15. Euro RSCG Latino
    New York, NY
    (212) 886-4100
    Ownership: Euro RSCG Worldwide
    Year founded: 1997
    No. of employees: 20
    2005 gross billings: $30.0 million
    2004 gross billings: N/A
    CEO: Eliud Kauffman
    Clients: PUIG Beauty & Fashion Group, Volvo Cars North America, MCI
16.  Headquarters Advertising
    San Francisco, CA
    (415) 626-6200
    Ownership: Independent/100% Hispanic-owned
    Year founded: 1987
    No. of employees: 25
    2005 gross billings: $25.0 million
    2004 gross billings: $22.0 million
    CEO: Horacio Gomes
    Clients: AAA, Pacific Gas & Electric Company, Monterey Bay Aquarium, United Health Group
17. Anita Santiago Advertising
    Santa Monica, CA
    (310) 396-8846
    Ownership: Independent/100%
    Hispanic-owned
    Year founded: 1987
    No. of employees: 27
    2005 gross billings: $24.0 million
    2004 gross billings: $26.5 million
    CEO: Anita Santiago
    Clients: Wells Fargo, IKEA North America, Sees Candies
18. CreativeOndemanD
    Coral Gables, FL
    (305) 529-6464
    Ownership: Independent/100%
    Hispanic-owned
    Year founded: 1998
    No. of employees: 23
    2005 gross billings: $24.0 million
    2004 gross billings: $22.0 million
    CEO: Daniel Marrero/Priscilla Cortizas
    Clients: Volkswagen of America, Volkswagen Latin America, Burger King International, Regions Bank, May Stores, Cartoon Network
19. Hill Holliday Hispanic
    Miami Beach, FL
    (305) 604-3005
    Ownership: IPG
    Year founded: 2003
    No. of employees: 18
    2005 gross billings: $17.0 million
    2004 gross billings: $10.0 million
    CEO: Jose Lopez-Varela
    Clients: CVS/pharmacy, Dunkin’ Donuts, LoJack, Sallie Mae, Uniroyal
20. MASS Hispanic Marketing
    Miami, FL
    (305) 351-3600
    Ownership: Independent/100%
    Hispanic-owned
    Year founded: 1986
    No. of employees: 20
    2005 gross billings: $13.0 million
    2004 gross billings: $13.0 million
    CEO: Alicia Martinez-Fonts
    Clients: Kimberly-Clark, Unilever
21.  Interlex
    San Antonio, TX
    (210) 930-3339
    Ownership: Independent/100%
    Hispanic-owned
    Year founded: 1995
    No. of employees: 10
    2005 gross billings: $12.5 million
    2004 gross billings: $5.0 million
    CEO: Rudy Ruiz
    Clients: Texas Department of State Health Services, U.S. Department of Homeland Security, American Cancer Society
22. HispanicWorks
    New York, NY
    (212) 252-8800
    Ownership: A division of GlobalWorks/
    5% Hispanic-owned
    Year founded: 2002
    No. of employees: 15
    2005 gross billings: $12.0 million
    2004 gross billings: $9.0 million
    CEO: William Ortiz
    Clients: Cablevision, Citizens/CharterOne Bank, Verizon Wireless, Ortho Evra
23. Español Marketing & Communications Inc.
    Cary, NC
    (919) 678-6133
    Ownership: Independent/0%
    Hispanic-owned
    Year founded: 1994
    No. of employees: 10
    2005 gross billings: $10.7 million
    2004 gross billings: $10.1 million
    CEO: Eva A. May
    Clients: Corona Extra, Modelo Especial, Countrywide Financial, Jaritos (Nova Mex)
24. Ethnic Marketing Group
    Valencia, CA
    (661) 295-5704
    Ownership: Independent/100%
    Hispanic-owned
    Year founded: 1991
    No. of employees: 15
    2005 gross billings: $10.5 million
    2004 gross billings: $8.05 million
    CEO: Enrique Gil
    Clients: Weber Grills, DeWalt Tools, Kern’s Nectars, Conagra Foods, NASCAR
25. LatinSphere Advertising
    Long Beach, CA
    (562) 983-5103
    Ownership: Independent/100%
    Hispanic-owned
    Year founded: 2001
    No. of employees: 24
    2005 gross billings: $7.4 million
    2004 gross billings: N/A
    CEO: Karl Lucia and Cristi Quesada-Costa
    Clients: Verizon, Sears, Walt Disney Company, Disneyland, OSH, Baby Einstein, MAD, ABC

Top Hispanic Advertising Agencies Not Reporting Revenues in 2005
In alphabetical order, with last reported year’s gross billings, in ($) millions, and new clients

Accentmarketing
Coral Gables, FL
(305) 461-1112
Ownership: Interpublic Group
of Companies
Year founded: 1986
Last information published (2003):
2003 no. of employees: 92
2003 gross billings: $99 million
CEO: Steve Blanco
New clients since 2003:
Buick, On Star, Kaiser Permanente, Grainger, GMAC Financial Services

The Bravo Group
New York, NY
(212) 780-5800
Ownership: WPP
Year founded: 1980
Last information published (2002):
2002 no. of employees: 220
2002 gross billings: $270 million
CEO: Gary Bassell
New clients since 2002:
Hertz, Paramount Great America, Jaguar, Land Rover, Lifetime Television, Miller Brewing Company, Novartis, Road Runner, Toys R Us, Visa

Bromley Communications (1)
San Antonio, TX
(210) 244-2000
Ownership: Publicis
Year founded: 1981
Last information published (2002):
2002 no. of employees: 120
2002 gross billings: $184 million
CEO: Ernest Bromley
New clients since 2002:
BMW, Coors Brewing Company, ESPN.com

Casanova Pendrill Inc.
Costa Mesa, CA
(714) 918-8200
Ownership: IPG
Year founded: 1984
Last information published (2004):
2004 no. of employees: 71
2004 gross billings: $160 million
CEO: Dan Nance
New clients since 2004:
Brown Forman, Xbox

Dieste Harmel & Partners
Dallas, TX
(214) 800-3500
Ownership: Omnicom
Year founded: 1995
Last information published (2004):
2004 no. of employees: 188
2004 gross billings: $205 million
CEO: Tony Dieste
New clients since 2004:
Dallas Cowboys

Lapíz Integrated Hispanic Marketing
Chicago, IL
(312) 220-5000
Ownership: Publicis Groupe
Year founded: 1987
Last information published (2003):
2003 no. of employees: 66
2003 gross billings: $180 million
CEO: Dolores Kunda
New clients since 2003:
Bank One, Kellogg’s Snacks (Keebler), GM Goodwrench

MendozaDillon
Irvine, CA
(949) 754-2000
Ownership: WPP Group PLC
Year founded: 1979
Last information published (2002):
2002 no. of employees: 60
2002 gross billings: $89 million
CEO: Ingrid Otero-Smart
New clients since 2002:
Good Humor/Breyers, Irvine Barclay Theater, Ragu, Tomas Rivera Policy Institute, Joss Claude, Cingular Wireless, HSBC, Listerine

SiboneyUSA
Miami, FL
(305) 373-2526
Ownership: Interpublic Group of Companies
Year founded: 1983
Last information published (2003):
2003 no. of employees: 40
2003 gross billings: $50 million
CEO: José M. Cubas
New clients since 2003:
DexMedia, Blue Cross Blue Shield of Florida, Medimune, MiZona Hispana

The Vidal Partnership
New York, NY
(212) 867-5185
Ownership: Independent/100% minority-owned
Year founded: 1991
Last information published (2004):
2004 no. of employees: 125
2004 gross billings: $160 million
CEO: Manny Vidal
New clients since 2004:
Nissan

Winglatino
New York, NY
(212) 500-9400
Ownership: Grey Global Group
Year founded: 1979
Last information published (2004):
2004 no. of employees: 40
2004 gross billings: $53 million
CEO: Jackie Bird
New clients since 2004:
Liberty Mutual, McNeil Consumer, Smirnoff Ice

Hispanic Advertising Agencies Resource List

(1) Bromley Communications acquired Publicis Sanchez & Levitan, LLC, which reported gross billings of $92.0 million in 2003.

Source: Data compiled by HispanTelligence®

Source:Hispanic Business