Posted by Elena del Valle on March 16, 2005
New York, NY–(HISPANIC PR WIRE – BUSINESS WIRE)–March 16, 2005–As a demonstration of ESPN’s ongoing commitment to Hispanic sports fans in the U.S., ESPN, Inc., in association with Editorial Televisa, will publish a monthly panish-language edition of ESPN The Magazine beginning later this ear. The magazine, which will bear the "ESPN Deportes" name, will be vailable on newsstands and via subscription. The announcement was ade today by George Bodenheimer, president of ESPN, Inc. and ABC ports, and by Eduardo Michelsen, chief executive officer, Editorial Televisa. More
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Filed Under: Media
Posted by Elena del Valle on March 15, 2005
Miami, FL–(HISPANIC PR WIRE – BUSINESS WIRE)–March 15, 2005–TodoBebe(TM), the leading Spanish-language provider of multimedia content for pregnancy and parenting, announced today a partnership with the Office of the United States Surgeon General to promote key messages related to the Surgeon General’s "The Year of the Healthy Child" agenda among Hispanic families. More
Posted by Elena del Valle on March 14, 2005
Minneapolis, MN–(HISPANIC PR WIRE)–March 14, 2005–A study conducted by Roper Public Affairs on behalf of Allianz Life Insurance of North America found that U.S. Hispanics between the ages of 45 and 64 with a household income of at least $45,000 are likely to say they are financially successful (74 percent). As a group, they are more likely to feel in control of their finances than they believe their parents once felt, and are particularly likely to save more than their parents did. However, they also worry more than the general public about paying for their children’s education. More
Posted by Elena del Valle on March 10, 2005
Miami, FL–(HISPANIC PR WIRE)–March 10, 2005 Consistently the 5th ranked network overall in primetime, Univision increased its ranking to become one of the top 4 networks among Adults 18-34 (whether Hispanic or non-Hispanic) on 19 of the 28 nights in February. In fact, Univision was the #1 Network in the country in any language among Adults 18-34 on four nights in February. In addition, Univision alone attracted more Hispanic Adults 18-49 and 18-34 than the primetime Hispanic audiences of the seven English-language broadcast networks and Telemundo combined during the February Sweep. More
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Posted by Elena del Valle on March 9, 2005
St. Louis, MO — March 9, 2005 The first of Latin-Pak’s two new proprietary email databases consists of over 1.3 million Hispanics. The second is a subset of that database including 240,000 Spanish-Speaking individuals.Latin-Pak, a ten-year-old Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, works with many top advertising agencies and Fortune 500 companies across the United States. More
Posted by Elena del Valle on March 9, 2005
East Aurora, NY–(HISPANIC PR WIRE – BUSINESS WIRE)–March 9, 2005 "Fisher-Price toys have been a part of childhood for more than three generations and we’re excited to celebrate our 75th birthday by bringing the Fisher-Price experience into communities across America," says Chuck Scothon, Senior Vice President of Marketing and Brand Development for Fisher-Price. "Reaching out to families, including communities heavily populated by Hispanics, will allow us to make a personal connection with consumers and allow them to play with our much loved toys such as Peek-A-Blocks(TM) and Little People(R)." More
Posted by Elena del Valle on March 8, 2005
Atlanta, GA–(HISPANIC PR WIRE – BUSINESS WIRE)–March 7, 2005–SmartVideo Technologies (OTCBB:SMVD), the leader in bringing national network programming to cellular Smartphones, has signed a partnership deal with digital content distributor OlympuSAT that will deliver content to the sizable but previously under-served Hispanic market and the audience seeking family-friendly alternative programming, SmartVideo President and CEO Richard E. Bennett, Jr., announced today. More
Posted by Elena del Valle on March 5, 2005
A second generation Mexican-American, recounts his life and the lessons of growing up in an ethnically diverse neighborhood. Concurrently, he focuses on the dilemma of those he labels “White Tortillas,” Americans caught in their own purgatory of ambivalence, unable to “fit in” with either their native or the dominant cultural society.
(PRLEAP.COM) The book took on a larger role and meaning as his term the “White Tortilla” took hold. “This is a book for the ‘hyphens’ of America,” says Diaz. “Whether Mexican-American, Italian-American, Chinese-American, or so on, this book relates a common story of determination in the midst of stereotyping, bigotry and discrimination.” More
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Filed Under: Books
Posted by Elena del Valle on March 4, 2005
New York, NY & Sunnyvale, CA–(HISPANIC PR WIRE)–March 4, 2005–PRIMEDIA’s MOTOR TREND and Yahoo! Inc. today announced an agreement to provide Spanish-language content on Yahoo! en español’s newly revamped Autos site and a link from Yahoo! Autos to MotorTrend.com. This agreement creates one of the most comprehensive resources on the Web for Spanish-language automotive content and addresses the rapidly growing demand for online targeted content. MotorTrend.com to Link from Yahoo! and Autos MotorTrendEnEspanol.com to Provide Content to Yahoo! en español Autos More
Posted by Elena del Valle on March 4, 2005
Miami, FL–(HISPANIC PR WIRE)–March 3, 2005–Avaya Inc. (NYSE: AV), a leading global provider of business communications software, systems and services, today presented findings of a study that examined the business characteristics of Hispanic-owned small and medium businesses in the United States. Experts from Avaya shared with resellers throughout the country the results of research conducted by RDA Global, an international marketing research and consulting firm.
According to Avaya-sponsored research, over the next 10 years, U.S. Hispanic-owned businesses will be the fastest growing component of the small and medium business technology end user market. Details
