Posted by Elena del Valle on April 15, 2005
Hamilton, BERMUDA–(HISPANIC PR WIRE – BUSINESS WIRE)–April 14, 2005–VistaPrint, the source for high-quality graphic design, Internet printing and premium service, today announced the availability of its new U.S. Hispanic site. The new site provides customized, high-quality, low-cost printed products for small businesses and consumers in Spanish and brings the total number of sites operated by the company to 18.
In the United States, there is a growing need for online business and consumer services to be in Spanish as Internet penetration among U.S. Hispanics grows quickly. Hispanic-owned businesses in the United States total 1.2 million firms, employ over 1.3 million people and generate $186.3 billion in revenues according to the Commerce Department’s Census Bureau 2001 Report. According to the 2000 Census, 29 million U.S. residents aged 5 and over speak Spanish at home, and eMarketer predicts that there will be 16 million Hispanic Internet users by 2007. More
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Posted by Elena del Valle on April 15, 2005
Hamilton, BERMUDA–(HISPANIC PR WIRE – BUSINESS WIRE)–April 14, 2005–VistaPrint, the source for high-quality graphic design, Internet printing and premium service, today announced the availability of its new U.S. Hispanic site. The new site provides customized, high-quality, low-cost printed products for small businesses and consumers in Spanish and brings the total number of sites operated by the company to 18.
In the United States, there is a growing need for online business and consumer services to be in Spanish as Internet penetration among U.S. Hispanics grows quickly. Hispanic-owned businesses in the United States total 1.2 million firms, employ over 1.3 million people and generate $186.3 billion in revenues according to the Commerce Department’s Census Bureau 2001 Report. According to the 2000 Census, 29 million U.S. residents aged 5 and over speak Spanish at home, and eMarketer predicts that there will be 16 million Hispanic Internet users by 2007. More
Posted by Elena del Valle on April 14, 2005
New York, NY–(HISPANIC PR WIRE)–April 14, 2005–Nickelodeon continues its commitment to diversity by tapping into the Hispanic marketing firm, Latin Force, to take Dora the Explorer from screen to local communities. As the number one show among preschool aged children, Nickelodeon has enjoyed great success from the advent of the bicultural, bilingual seven-year-old girl character.
Thousands of children have been visiting Dora’s house in 7 cities across the country. Created to embrace Hispanic culture and allow preschoolers to experience Dora’s home, “La Casa de Dora” is a 2,000 square-foot, Latin American inspired exhibit with a terracotta tiled roof house, several rooms and a courtyard. Each section of “La Casa de Dora” contains play and problem-solving activities with Spanish elements. Dora fans can enjoy family portraits and photo albums with bicultural nuances. In the backyard, preschoolers can enjoy Latin music, computer games from NickJr.com, an interactive dance mat and the Dora costume character.
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Posted by Elena del Valle on April 11, 2005
Boston. MA–(HISPANIC PR WIRE)–April 11, 2005–HYP Network, the leading independent publisher of Spanish language yellow page directories in the United States announced today that it has acquired Casablanca Publishing, Inc., the leading independent Hispanic Yellow Pages company in Atlanta. Zaida Gonzalez and Julio Garriga, a husband and wife team who founded Casablanca 17 years ago will continue to lead the company. HYP Network will continue to publish two directories in the market, in Metro Atlanta and in suburban North Georgia.
The Company presently publishes 12 directories in Tampa, Orlando, Chicago, Dallas, Houston, Washington DC, Maryland, Virginia, Atlanta and North Georgia. HYP Network has announced plans to launch in Phoenix and San Antonio. HYP Network also sells national advertising into Spanish language directories in Miami and Broward County, Florida. The Company is majority owned by ABRY Partners of Boston, MA.
Posted by Elena del Valle on April 8, 2005
Reston, VA–(HISPANIC PR WIRE – BUSINESS WIRE)–April 7, 2005–Nextel Communications Inc. (NASDAQ:NXTL) announced today the further expansion of the successful "Nextel. Ya." Hispanic advertising campaign to Hispanic network television including Univision, Telemundo, Galavision, Azteca TV, Fox Sports En Espanol and Telefutura. The new national television commercial called ‘Blender’ uses humor to highlight the difficulty in creating a service that mimics Nextel’s differentiated International Direct Connect, the only walkie-talkie service to cross the borders of the United States into Mexico, Argentina, Brazil, Peru and Canada in under a second.
The campaign was created by Accentmarketing, Nextel’s agency of record for Hispanic advertising, and will launch this evening with Nextel’s sponsorship of the anticipated Spanish-language event: "Tributo a Selena." This tribute concert commemorates the 10th anniversary of Selena’s passing. More
Posted by Elena del Valle on April 5, 2005
Dulles, VA–(HISPANIC PR WIRE – BUSINESS WIRE)–April 5, 2005–AOL(R) Latino:As the leading bilingual Internet service provider for U.S. Hispanics, AOL(R) Latino is expanding its programming to launch Dinero y Exito (Money and Empowerment), a new personal finance channel. With extensive content on home and real estate related information provided by Homestore(R), as well as original articles on retirement and savings issues, this new area is exclusively sponsored by Century 21, Wells Fargo and Ford Motor Company. The channel also offers tips on how to best file taxes, set budgets, trim credit card debt and use 401K plans. Coming soon, will be financial calculators to help members with savings, home loans and increasing credit scores.
In addition, Dinero y Exito will house special content areas including free English lessons powered by Berlitz; the joint initiative with Ford Motor Company Mi Negocio, the first-ever online business community hub designed to help Hispanic entrepreneurs start or grow their business; and job searches with
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Posted by Elena del Valle on April 5, 2005
Washington, DC–(HISPANIC PR WIRE)–April 5, 2005–XM Satellite Radio, the nation’s leading satellite radio service with more than 3.7 million subscribers, is set to launch MLB2 en Español, the first Spanish-language baseball play-by-play and call-in channel. MLB2 also will offer Orestes Destrade’s daily show, “Solamente Pelota,” which will feature news, listener call-ins, and interviews.
Orestes Destrade, who spent fifteen years as a professional baseball player and has extensive experience as both a radio host and color commentator, will offer his knowledge of the game on XM MLB2 en Español (Channel 190) weekdays from 3 p.m. – 7 p.m. ET with encore broadcasts on Saturdays and Sundays from 9 a.m. – 12 noon ET.
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Posted by Elena del Valle on April 1, 2005
New York, NY–(HISPANIC PR WIRE)–March 31, 2005–According to a feature article in PORTADA’s April/May 2005 issue, the increase in national advertising spending in Hispanic print media is accompanied by an increase in Spanish-language advertising (Spanish-language ads in Spanish-language publications). The preference for Spanish-language advertising is even more pronounced among the largest advertisers. Data for this in-depth article was provided by HispanicMagazineMonitor. More
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Posted by Elena del Valle on March 31, 2005
Newport Beach, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–March 30, 2005–Trycera Financial, Inc. today announced the launch of the Mi Dinero y Mis Suenos Prepaid MasterCard(R) Card (the "My Money, My Dreams" Prepaid MasterCard(R) Card). The card, issued by Meta Payment Systems, a division of MetaBank (NASDAQ:CASH), and supported by the next generation processing platform of Galileo Processing, Inc., enables its cardholder to store or pre-fund money on the card for shopping at millions of merchant locations worldwide where MasterCard Debit is accepted, and for withdrawing cash via the MasterCard global ATM network. Cardholders can reload the card through Western Union(R), direct payroll deposit, bank transfer or at thousands of participating retail locations nationwide. The card program also features Click N Pay(TM) integrated bill payment, allowing its cardholder to conveniently pay bills via the Internet and phone.
The Mi Dinero y Mis Suenos Prepaid MasterCard is available online at http://www.midineromc.com and through various retail locations and direct affiliate programs. More
Posted by Elena del Valle on March 31, 2005
New York, NY–(HISPANIC PR WIRE)–March 30, 2005 CATALINA is touring the country to give Latinas everywhere the opportunity to relax and unwind with the stars featured in the magazine. CATALINA’s “Essence of Latinas” tour will stop in four additional cities through its culmination in Miami in November 2005. CATALINA magazine’s 3rd Annual “Essence of Latinas” tour kicks off Tuesday, April 5, from 4:30 to 7 p.m., at the historic Biltmore Hotel downtown. Local Latinas will join Hispanic stars from two of the hottest and most talked about shows – Sarah Shahi (The L Word) and Eduardo Xol (Extreme Makeover: Home Edition) – for afternoon tea to promote good health and The Heart Truth – a national campaign sponsored by the National Heart, Lung, and Blood Institute.
CATALINA will be providing heart health information, bi-lingual resources, and complimentary “Red Dress” pins – the popular symbol of women’s heart disease awareness created by NHLBI and The Heart Truth. (Heart disease is the No. 1 killer of Latinas.) More
