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Posted by Elena del Valle on August 24, 2005
Miguelrosario.com, an online entertainment blog, published an article on the Hispanic Marketing & Public Relations book. To see it follow this link http://hprwguaranteed.latinclips.com/hprw/hprw.cfm?http://www.hispanicprwire.com/print_in.php?id=4664&cha=14&title=Miguelrosario
Posted by Elena del Valle on August 24, 2005
LaOferta.com, which targets a bilingual Hispanic market within Santa Clara, San Mateo, Contra Costa, Alameda and San Francisco Counties, published an article on the Hispanic Marketing & Public Relations Book. La Oferta has been awarded as the #1 Outstanding Bilingual Newspaper in the United States, 1992, 1994 and 1997, and has also received 94 separate awards for editorial and reporting excellence. To see the article follow this link http://www.laoferta.com/news_pr.php?nid=4664
Posted by Elena del Valle on August 24, 2005
ElEditor.com, a bilingual newspaper for Latinos in Lubbock, Odessa and West Texas published an article on the Hispanic Marketing & Public Relations Book. To see it visit http://www.eleditor.com/news_pr.php?nid=4664
Posted by Elena del Valle on August 24, 2005
Today’s email issue of the Lat-"in" Buzz, powered by Burson-Marsteller’s U.S. Hispanic Practice, includes a mention of the Hispanic Marketing & Public Relations book.
Posted by Elena del Valle on August 24, 2005
The August 2005 edition of Hispanic PR Monitor, Hispanic PR Wire’s monthly newsletter, published an article related to the Hispanic Marketing & Public Relations Book on page 7. To see it follow this link http://www.hispanicprwire.com/images/HISPANIC_PR_MONITOR_08_05.pdfPosted by Elena del Valle on August 24, 2005
An article on the Hispanic Marketing & Public Relations book was published in Hola Arkansas http://www.hola-arkansas.com/news_pr.php?nid=4664
Posted by Elena del Valle on August 24, 2005
Diana Mera
(PRLEAP.COM) Starting this month, singer Diana Mera becomes part of the artists’ selection of RDS Marketing, a specialist in marketing, promotion and publicity services for the planning, organization and making of events and celebrity booking for concerts, private & public venues.
Mera is getting ready for the recording of her second album. The artists that belong to the RDS Marketing portfolio go through a very selective process in order to deliver quality and trust to their clientele.
“I am trilled to work with RDS Marketing because I trust their professionalism and I know, we will open a lot of doors,” said Diana.
Posted by Elena del Valle on August 23, 2005
Editors: Email review copy requests to publisher@poyeen.com
Seventeen practitioners and two university academics, contributed fifteen chapters to the book. Cover design was by Cris Ascunce of CAT Grafix, Inc. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations. Authors include a veritable who_s who of U.S. Hispanic marketing. Research guru Carlos Santiago, president of the California based Santiago Solutions Group, wrote the foreword.
"It’s really exciting to see experts from across the country collaborate to provide this information which is invaluable for practitioners and students alike, " says editor Elena del Valle. "The book provides access that would cost readers hundreds if not thousands of dollars in research and consulting fees for a very affordable price while benefiting a nonprofit association dedicated to promoting Hispanic marketing excellence."
The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website www.hmca.org
Posted by Elena del Valle on August 23, 2005
Miami, Florida August – 2005 Veteran Hispanic reporter Fernando Escobar Giraldo writes an Internet guide for Spanish speaking reporters in Spanish. Titled La Guia de Internet para Pariodistas (Spanish for The Internet Guide for Journalists) it is meant to facilitate the work of journalists in all fields and in all mass media as well as that of journalism professors and students.
The book and CD ROM contain practical information on Internet use and a comprehensive access guide to more than a million news sources, hundreds of job opportunities for journalists, scholarships, live television and radio from different parts of the world, United States and Latin America universities, front pages of renowned newspapers worldwide, dictionaries, public records, news agencies, mass media, instantaneous translations, and hundreds of organizations related to health and finances.
“It was a two-year investigation. There are wonderful things in this work that are unknown to the majority. And it will not only be useful to journalists but to writers, all types of organizations, investigators, scientists, public officials, economists, medicine professionals, educators, etc.,” said Escobar Giraldo.
Fernando Escobar, a Colombian lawyer and writer who has lived for more than 20 years in the
Posted by Elena del Valle on August 22, 2005
Heidi Eusbeio
Hidekel (Heidi) Eusebio, vice president and founder of Edelman’s diversity department will be moving to Frankfurt, Germany where she will support Edelman’s U.S. Hispanic business. Eusebio was one of the founders of Edelman’s Hispanic marketing department in New York seven years ago. The company’s diversity practice includes 20 multicultural marketing specialists in seven markets. She is also a contributing author to the book Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority, which will be released this fall.
