Posted by Elena del Valle on August 3, 2005
Los Angeles, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–August 3, 2005–Todobebe announced today an integrated marketing program with direct mail and Internet components including new TV personalities and events tied to serving the Los Angeles Hispanic market. As part of the integrated package, Todobebe will target 835,000 homes in Hispanic neighborhoods with a collectible bi-lingual direct mail supplement about pregnancy and parenting, with tips & useful hotline numbers, a message from the U.S. Surgeon General, and special sponsor promotions.
The direct mail supplement will be distributed two days prior to an August 13-14 NBC/Telemundo Health & Fitness Event in the Los Angeles Convention Center, where Todobebe will host a pavilion dedicated to pregnancy and parenting. The Todobebe pavilion will provide a venue for Hispanic parents to win prizes at baby crawling contests, meet Todobebe TV hosts and celebrity parents, and to learn from experts about pregnancy and childcare.
As part of the integrated push in Los Angeles, new co-host Ninette Rios will join Todobebe TV show co-hosts Jeannette Kaplun and Maggie Jimenez. The show airs nationally on the Telemundo Network at 11:30 AM PT every Saturday. Ninette, a mother herself, is a resident of Los Angeles and will participate in two special Todobebe episodes taped locally at an amusement theme park and ongoing segments at other area hot spots.
Todobebe Speakers at NBC/Telemundo Health & Fitness Event August 13 and 14 include: Tina Zweygardt, Yoga for Parents, Cristina Perez, Attorney & Former Host of La Corte de La Familia – Balancing Family & Work, Jerry Aguilar, Financial Consultant for Primerica – Financial Planning for your child, Cecilia Mercado, Parenting Coordinator, Fiesta Educativa – Your child and the issues of disabilities, Dr. Julian Alfaro, UCLA Mattel Children’s Hospital – Childcare, Ana Nogales, Nogales Psychological Corp – Love and sex for a Latin couple, Dr. Rosaly Correa, Agency for Healthcare Research & Quality,and Aidee Bautista, Mexican American Community Foundation – Child Nutrition and Nutritional Games.
Todobebe is an integrated media company dedicated to providing information about babies and pregnancy to Spanish speakers worldwide through Internet, television, events, radio, custom publishing, and grass roots outreach. Todobebe’s TV show airs on the Telemundo network and the company’s weekly radio show and daily tips air on 16 radio stations in Latin America. Its Web site hosts 400,000 unique visitors per month, and a rapidly growing global online Club Membership of 250,000 registered Spanish-speaking members who are planning, expecting and raising babies. For more information about Todobebe visit http://www.todobebe.com .
Comments:
Filed Under: Media
Posted by Elena del Valle on August 2, 2005
NEW YORK CITY –Multicultural Marketing Resources, Inc. published the 2005-2006 edition of The Source Book of Multicultural Experts (ISBN 0-9666315-7-9), which includes multicultural market information and an advertorial list of multicultural experts. Published in a desktop handbook size, The Source Book of Multicultural Experts ($59.95) is available free of charge to journalists.
More than 200 companies and organizations are listed with full contact information including a partial list including description of services. In September 2005, an excerpt of this year’s edition will be posted at www.multicultural.com/experts. Currently, the 2004/05 listings are available for viewing.
The book contents are comprised of paid listings and editorial content. Paid listings include: Cross-reference listings of companies by business type (e.g. ad agencies, large corporations, professional organizations, seminars, research firms) and industry area of expertise (e.g. financial services, entertainment, telecommunications). Market sections are sponsored by leading advertising agencies. This year’s cover, was designed by section sponsor Prime Access, Inc.
Statistical highlights from the expert-written Source Book articles (based on Census 2000 results) include insights on diversity markets. African American households with annual incomes that exceed $75,000 now stand at 14 percent, comparable to the Hispanic market at 15 percent. The percentage of the general market stands at 28 percent. Asians boast the highest household income level of all groups in the U.S., and they also have the highest level of educational attainment (44 percent holding B.A. degrees or higher) and among the strongest rates of business and home ownership.
The average Filipino household in the U.S. has a household income of $59,000, a $35-billion market. In-language communications are crucial for effectively reaching foreign-born Hispanics. According to Simmons Research, 75 percent of U.S. Hispanics prefer to speak Spanish. The gay consumer marketplace represents some 15 million ethnically diverse consumers (age 18+) with combined buying power of $610 billion annually. The Census results provide corporate America, advertisers, retailers and marketers information to understand the value of developing business plans that attract ethnic consumers.
Many companies listed in The Source Book have also been profiled in Multicultural Marketing News, a bi-monthly advertorial newsletter published by Multicultural Marketing Resources, Inc. and in the emailed newsletter, MMRNews. "We decided to publish the first Source Book of Multicultural Experts because of the volume of calls we were getting from reporters seeking diverse sources for stories and from marketing executives looking for experts to help them reach ethnic customers," said Lisa Skriloff, publisher, The Source Book of Multicultural Experts and president of Multicultural Marketing Resources, Inc.
Multicultural Marketing Resources, Inc. is a NYC-based public relations and marketing company representing experts in marketing to multicultural markets, businesses owned by minorities and women as well as corporations with diversity and multicultural advertising news. Now in its eighth year, the 2005-2006 edition is an updated and expanded edition of The Source Book of Multicultural Experts, first published in July 1998. The Source Book of Multicultural Experts costs $59.95 + $3.50 shipping (+$5.17 tax for NY state addresses). Details at www.multicultural.com
Comments:
Filed Under: Books
Posted by Elena del Valle on August 2, 2005
Latin rocker Elan releases the follow-up to her breakthrough debut album "Street Child", which featured guest appearances by Grammy Award Winning guitarist Slash (Velvet Revolver & Guns N Roses), Grammy Award Winner and Beck producer Brian Paulson, David Immergluck of The Counting Crows, legendary Mexican composer/arranger and former Herb Alpert, Paul Anka musical director and Latin Grammy Nominee Eugenio Toussaint, Alan Weatherhead of Sparklehorse and mixed by Grammy Award Winning engineer Jeff "The Pirate" Poe (Pink Floyd, Bob Dylan, Madonna, Santana).
"With the release of ‘Street Child, Elan fans brought down three national servers in Central and South America with e-mail requests for her first single, ‘Midnight’, jamming phone lines in most radio stations for days on end…" reported Rafael Villareal. "Midnight" smashed English language radio play records, gaining the top spot on the charts and not relinquishing its position for up to twenty weeks in some Latin American territories.
Also awarded the Rolling Stone En Español "People’s Choice Awards" in 2004, for "Best new Latin Artist" and "Best Latin Solo Artist" Elan had four top ten videos on MTV Latin America, Telehit, MTV Australia and Channel V. Upon its release to Australian radio (released through Festival Mushroom Records), "Midnight" was the second most added track, across the boards, all formats, nationwide (second only to Eminem).
The Mexican born singer/songwriter made a name for herself by being the first internationally
successful Latin American independent artist as well as the first female Latina to begin her career with an English language album written completely on her own.
Posted by Elena del Valle on August 1, 2005
Sara Valenzuela
Sara Valenzuela, the former lead singer of Mexico’s popular alternative-pop act La Dosis, steps forward with a new solo album "Lado Este," released in the U.S. on Nacional Records July 26, 2005. Valenzuela is joined by prominent musicians such as Marc Ribot (Elvis Costello; Tom Waits) and Melvin Gibbs (Rollins Band; Marisa Monte). Lado Este (“East Side”) was produced by Dougie Bowne (Iggy Pop, Cibo Matto, Arto Lindsay). Similar in style to Julieta Venegas, Suzanne Vega, or Ely Guerra. A solo debut from former lead singer of La Dosis, it features prominent guest musicians Marc Ribot (Elvis Costello; Tom Waits) and Melvin Gibbs (Rollins Band, Marissa Monte). Lado Este includes the first video/single “Para Continuar.” For more information about Sara Valenzuela and Lado Este visit www.NacionalRecords.com or www.SaraValenzuela.com
Posted by Elena del Valle on August 1, 2005
New York, July 20, 2005 – Azteca America, one of the fastest-growing Hispanic television network in the United States, announced the return of "Con Sello de Mujer," a mid-day magazine for modern Latina women hosted by Maggie Hegyi, Mariana Torres, Luz Blanchet, Pamela Cerdeira and Fernando Martínez. Scheduled to air beginning Monday, July 25, at 12:45 pm PST and EST / 11:45 am CST. "Con Sello de Mujer" will offer tips for home improvements, cooking advice, and refreshing ideas for the weekend, as well as advice on how to stay fit and healthy. Transmissions will be live simultaneously with Mexico.
Azteca America is one of the fastest-growing Hispanic network in the United States. The network is a wholly-owned subsidiary of TV Azteca S.A. de C.V. Azteca America has presence in 39 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Albuquerque, San Diego, Fresno-Visalia, Sacramento-Stockton-Modesto, Denver, Orlando, Austin, Tampa, Corpus Christi, Tucson, Las Vegas, Colorado Springs, Monterey-Salinas, Hartford, Salt Lake City, Bakersfield, West Palm Beach-Ft. Pierce, Santa Barbara, Palm Springs, Omaha, Yakima, Naples-Ft. Myers, Wichita, Reno, Boise, Victoria, Oklahoma City, Charleston and Chattanooga. For more information, visit www.aztecaamerica.com
Comments:
Filed Under: Media
Posted by Elena del Valle on July 29, 2005
Los Angeles, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–July 28, 2005–Fox Sports en Espanol, a leading Spanish-language all-sports cable network in the United States, announced the addition of "Jorge Ramos En Vivo!" to its Monday programming lineup, starting August 1, 2005 at 10 p.m. ET / 7 p.m. PT. The long-awaited return of veteran sports journalist Jorge Ramos to television, the live, two-hour interactive Spanish-language sports talk show from Miami will combine studio guests, viewer call-ins, emails and online chat, and offer Hispanic sports enthusiasts access to their favorite soccer leagues, teams and players. Each Monday the program, co-hosted by longtime sports radio personality Hernan Pereyra, will review the previous weekend’s top soccer games from around the world and preview upcoming matches, particularly from the Mexican league, the Copa Toyota Libertadores and the Copa Nissan Sudamericana. I
"It is with great pride that we welcome Jorge Ramos to the Fox Sports family," said David Sternberg, executive vice president and general manager of Fox Sports en Espanol. "Jorge represents the very best in sports journalism, and we are certain that his new weekly program will deliver the quality and excitement that our viewers have come to expect from our network." Ramos, known as "el relator de America" ("The Commentator of the Americas"), has broadcast more than 1,500 soccer matches in his illustrious career, including 500 Mexican League and 80 international games. Currently host of Univision Radio’s national program "Locura por el Futbol," Ramos has also covered four World Cups, the 2003 Women’s World Cup USA, two Copa Americas and one European Cup. Ramos has covered the Pan American Games, provided in-depth coverage of the 2000 Sydney Olympics and served as the Spanish-language voice of the Los Angeles Lakers. Earlier in his career, Ramos was a writer and editor for Chicago-based La Raza, one of the nation’s top Spanish-language newspapers. Fox Sports en Espanol is available through affiliated cable systems and through DIRECTV and Dish Network satellite providers.
Fox Sports en Espanol is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst and News Corporation’s (NYSE:NWS) Fox Sports International. Fox Sports en Espanol features more than 1,000 hours of live, exclusive sports programming in Spanish each year, including the Copa Toyota Libertadores, Copa Nissan Sudamericana and InterLiga soccer tournaments; the Major League Baseball playoffs, All-Star Game and World Series; and Championship boxing from Mexico and the U.S. The channel reaches more than 7 million cable and satellite households in the U.S. For more information, visit Fox Sports en Espanol online at fse.yahoo.com.
Comments:
Filed Under: Media
Posted by Elena del Valle on July 28, 2005
Los Angeles-based bilingual youth network LATV will launch “LATV Does Hollywood,” its first program dedicated to the big screen August 5 at 8 p.m. An irreverent look at Hollywood movies from LATV’s point of view, “LATV Does Hollywwod” will showcase mainstream films and Latino cinema from a spanglish perspective.
The show will feature celebrity interviews (Sofia Vergara, Jessica Simpson, Matt Damon, Kate Hudson), behind the scenes footage, movie item giveaways, the chance to win tickets to film premieres, and a first-hand look at new films coming out of Latin America and Spain.
“LATV Does Hollywood” will bring Latino urban audiences a Latino market oriented scoop. For August, the show includes interviews with Jessica Simpson, Johnny Knoxville, Sofia Vergara, Matt Damon, Kate Hudson, Alias’ Mia Maestro. "LATV Does Hollywood" will feature mainstream films and promote Latino cinema.
LATV offers a mix of English and Spanish language music and lifestyle programming and is one of the leading networks among bicultural Latinos in Los Angeles, America’s top Hispanic market. The Network’s content is predominantly in English, targeting bilingual Latino youth. LATV has a live in-studio audience. LATV is the only network airing on basic cable in Los Angeles that reaches the highly sought-after bicultural demographic. LATV’s sponsors include Verizon, AT&T, McDonald’s, VW, and Target stores. Another popular LATV prime time program, “LATV Live,” recently won an Imagen Award for Best Television Variety Special.
Comments:
Filed Under: Media
Posted by Elena del Valle on July 27, 2005
Sounds Eclectico Cover
KCRW, in conjunction with ADA/Warner- distributed Nacional Records, will release a Latin-themed live collection entitled ‘Sounds Eclectico,’ featuring platinum-selling artists and some of Latin music’s most popular acts. ‘Sounds Eclectico’ is a compilation of live recordings originally broadcast on ‘Morning Becomes Eclectic,’ the daily freeform music program hosted by Nic Harcourt at public radio station 89.9 fm KCRW in Santa Monica, California. Some of these recordings were re-broadcast on the weekly syndicated program ‘Sounds Eclectic’ distributed by Public Radio International. All of the performances were recorded live to two track digital audio tape and/ or pro tools sessions, and can be found archived in their entirety at KCRW.com.
Featuring artwork By Beck, the album is a definitive collection of live performances from many of Latin music’s biggest and critically acclaimed artists on a radio show, ‘Morning Becomes Eclectic.’ Morning Becomes Eclectic has been a rare outlet for Latin alternative artists in America, and Harcourt one of the genre’s most passionate champions. Among the artists whose live performances appear on the album are Julieta Venegas, Brazilian Girls, Manu Chao, Ozomatli, Café Tacuba, Kinky, Thievery Corporation, Aterciopelados, Sidestepper, and Plastilina Mosh.
Many of the participating acts received their first significant U.S. radio airplay on KCRW. Set for release on September 13th, ‘Sounds Eclectico’ was co-produced by Nic Harcourt and Tomas Cookman. Original artwork for the album’s cover was created by Beck. All of the participating artists on the album have donated the proceeds from their live performances to KCRW, with the funds directed toward the support of music progamming on the station.
Track listing:
Cafe Tacuba – La Muerte Chiquita
Julieta Venegas – Lo Que Pidas
Sidestepper – Deja
Juana Molina – Insensible
Jorge Drexler – El Pianista del Gueto de Varsovia
Thievery Corporation – Shadows of Ourselves
Plastilina Mosh – Baretta 89
Aterciopelados – Baracunatana
Los Amigos Invisibles – Gorditas de Mario
Manu Chao – Clandestino
Omara Portuondo – No Me Vayas a Enganar
Brazilian Girls – Homme
Los Lobos – Carabina 30-30
Ozomatli – Saturday Night
Kinky – Sol (Batucada)
El Gran Silencio – Sound System Municipal
Click here to buy their album
Posted by Elena del Valle on July 26, 2005
NOP World changed its name to GfK NOP’s Hispanic OmniTel. Hispanic OmniTel is a national telephone omnibus that provides information on the lifestyles, buying behavior and unique perspectives of Hispanic Americans.
Posted by Elena del Valle on July 25, 2005
ORLANDO, Fla.–(BUSINESS WIRE)–July 21, 2005– A new event called RITMO!PALOOZA highlights the Florida’s Latin flavor. RITMO!PALOOZA is scheduled for September 1, 2005 in the heart of Walt Disney World as part of the BizBash Florida FunShops to be held at the WDW Swan and Dolphin Hotel, located at 1500 Epcot Resorts Boulevard, Lake Buena Vista, Florida 32830.
Stimulating sight, sound and touch, RITMO!PALOOZA is designed to provide a fun and memorable Latin carnival atmosphere where the audience is invited to participate and become part of the total interactive Latin entertainment sensory experience. Features will include surround-sound, conga drum, timbales, Afro-Cuban Bata, djembes, maracas, dancing to Latin and American top 40 popular music, and Latin dance show production.
ENTRUS will partner with ConceptBait, Panache Party Rentals, and Ed DiAntonio, Director of Catering for the Walt Disney World Swan and Dolphin Hotel, to create RITMO!PALOOZA show.
"RITMO!PALOOZA is not specifically for a `Latin’ audience," said Bobby Ramirez, creator of the RITMO!PALOOZA entertainment concept. "It is for anyone from any culture to experience, share and enjoy as part of a community event, festival, wedding or corporate function; reaching across generations of young children, teens, whole family, adults and senior citizens." Details at http://www.ritmopalooza.com
