Our Privacy Policy

Posted by Elena del Valle on March 12, 2010

We have a policy to maintain the privacy and security of our customers and their personal information. We do not sell, release or give away our customers information. This includes name, address, email address, phone number, credit card information and purchases made. We only use personal information from our customers to complete any transactions and to verify the validity of any purchase and associated credit card charges being made. We may, from time to time, use customer information for marketing purposes to notify customers of special sales or promotions. Data generated from the website (usage logs, etc.) is used for the maintaining and improving of this website.

Security

This site runs on a secure server and has security measures in place to protect the loss, misuse and alteration of the information under our control. We do not store credit card information in our systems.

What data we collect, and how it is used

Physical Contact Information

HispanicMPR.com subscribers submit data regarding a user’s home and/or business to enjoy the benefits of the b2b section, and for purposes of billing, shipping, and communications including first name, middle name, last name, title, business name, street address, city, state or province, country, local telephone code, phone number, and fax number.

We use this information for the purposes of completion and support of orders, Web site and system administration, and contacting visitors for marketing of services or products. This information may be distributed internally and with our agents*. This information could be used in such a way as to personally identify a user.

* Agent: An agent could be someone we give this data to for a specific purpose, such as printing shipping labels on catalogs. Such agents do not ordinarily retain this data for their own purposes.

Online Contact Information

HispanicMPR.com may collect data regarding a user’s home or business email address. We use this information for the purposes of completion and support of orders, Web site and system administration and contacting visitors for marketing of services or products. This information may be distributed to ourselves and our agents. This information could be used in such a way as to personally identify a user.

Unique Identifiers Information

HispanicMPR.com may collect information regarding a unique identifier, such as temporary or site ID. We use this information for the purposes of completion and support of current activity (ordering, maintaining a shopping cart during the website session) and Web site system administration and marketing purposes for the site.

Financial Account Identifiers Information

We collect information from a user about a particular financial instrument such as a credit card or bank account number that would allow HispanicMPR.com to associate a user with that financial instrument.

HispanicMPR.com uses this information for the purpose of completion and support of ordering. This information is maintained either a) for the legally required time, or b) at the user’s request, in a secure system, and is not distributed in any form. This information could be used in such a way as to personally identify a user.

Clickstream and Navigation Data Information

HispanicMPR.com may collect passively gathered data, such as click stream data collected on the server. We use this information for the purposes of Web site and system administration and research and development. This information may be distributed internally and with our agents.*

* Agent: An agent could be someone we give this data to for a specific purpose, such as printing shipping labels on catalogs. Such agents do notordinarily retain  this data for their own purposes.

Transaction Data

HispanicMPR.com may collect information generated through explicit transactions (i.e. search queries). We use this information for the purposes of Web site and system administration and research and development. This information may be distributed internally and with our agents.

Demographic and Socio-economic Data Information

HispanicMPR.com may collect demographic and socioeconomic data regarding a user’s home or business postal code and/or country. HispanicMPR.com uses this information for the purpose of completion and support of ordering, and for research and development (e.g., determining the need for more shipping options to foreign countries) and communications. This information may be distributed internally and with our agents.

Preferences Data

We may collect information regarding a user’s personal tastes or preferences such as titles and areas of interest. HispanicMPR.com uses this information for the purposes of research and development and contacting visitors for marketing of services or products. This information may be distributed internally and with our agents.