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Posted by Elena del Valle on August 25, 2005
New Age Media Concepts, NAMC, a news focused website, published a note on the Hispanic Marketing & Public Relations book http://press.namct.com/component/option,com_frontpage/Itemid,1/limit,4/limitstart,1836/
Posted by Elena del Valle on August 24, 2005
Hispanic online portal QuePasa.com published an article on the Hispanic Marketing & Public Relations book in its News section http://www.quepasa.com/english/hprwire/news.jsp?pid=4664
Posted by Elena del Valle on August 24, 2005
Miguelrosario.com, an online entertainment blog, published an article on the Hispanic Marketing & Public Relations book. To see it follow this link http://hprwguaranteed.latinclips.com/hprw/hprw.cfm?http://www.hispanicprwire.com/print_in.php?id=4664&cha=14&title=Miguelrosario
Posted by Elena del Valle on August 24, 2005
LaOferta.com, which targets a bilingual Hispanic market within Santa Clara, San Mateo, Contra Costa, Alameda and San Francisco Counties, published an article on the Hispanic Marketing & Public Relations Book. La Oferta has been awarded as the #1 Outstanding Bilingual Newspaper in the United States, 1992, 1994 and 1997, and has also received 94 separate awards for editorial and reporting excellence. To see the article follow this link http://www.laoferta.com/news_pr.php?nid=4664
Posted by Elena del Valle on August 24, 2005
ElEditor.com, a bilingual newspaper for Latinos in Lubbock, Odessa and West Texas published an article on the Hispanic Marketing & Public Relations Book. To see it visit http://www.eleditor.com/news_pr.php?nid=4664
Posted by Elena del Valle on August 24, 2005
Today’s email issue of the Lat-"in" Buzz, powered by Burson-Marsteller’s U.S. Hispanic Practice, includes a mention of the Hispanic Marketing & Public Relations book.
Posted by Elena del Valle on August 24, 2005
The August 2005 edition of Hispanic PR Monitor, Hispanic PR Wire’s monthly newsletter, published an article related to the Hispanic Marketing & Public Relations Book on page 7. To see it follow this link http://www.hispanicprwire.com/images/HISPANIC_PR_MONITOR_08_05.pdfPosted by Elena del Valle on August 24, 2005
An article on the Hispanic Marketing & Public Relations book was published in Hola Arkansas http://www.hola-arkansas.com/news_pr.php?nid=4664
Posted by Elena del Valle on August 23, 2005
Editors: Email review copy requests to publisher@poyeen.com
Seventeen practitioners and two university academics, contributed fifteen chapters to the book. Cover design was by Cris Ascunce of CAT Grafix, Inc. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations. Authors include a veritable who_s who of U.S. Hispanic marketing. Research guru Carlos Santiago, president of the California based Santiago Solutions Group, wrote the foreword.
"It’s really exciting to see experts from across the country collaborate to provide this information which is invaluable for practitioners and students alike, " says editor Elena del Valle. "The book provides access that would cost readers hundreds if not thousands of dollars in research and consulting fees for a very affordable price while benefiting a nonprofit association dedicated to promoting Hispanic marketing excellence."
The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website www.hmca.org
Posted by Elena del Valle on June 9, 2005
Miami, FL (April 6, 2005) – A new Hispanic Marketing & Public Relations Weblog www.hispanicmpr.com for marketing professionals and students was launched recently. Centered on the upcoming Hispanic Marketing & Public Relations book due out later this year, the weblog includes author biographies, Hispanic marketing and public relations news and serves as a forum for authors and visitors to post comments and share insights. The new book provides more than 350 pages of information, case studies, charts, tables, graphs, market data and opinions based on the knowledge of nineteen U.S. Hispanic market experts. Proceeds will benefit the Hispanic Marketing & Communication Association, HMCA. Information on the book, including a list of authors and a pre-publication sign up sheet is available at the HMCA website www.hmca.org and on the new weblog www.hispanicmpr.com .
Seventeen practitioners and two university academics contributed chapters to the book. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations. Research guru Carlos Santiago, president and CEO of the California based Santiago Solutions Group, wrote the book’s foreword. Authors include a veritable who’s who of U.S. Hispanic marketing.
“The Hispanic Marketing & Public Relations book is a fabulous resource for anyone wishing to capitalize on this emerging and profitable market,” said book editor and project director, Elena del Valle. “It presents a detailed snapshot of U.S. Hispanics today including practical information and insights drawn from the authors’ more than 200 years of combined experience.”
The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website www.hmca.org
