HMCA, PRSA Announce Hispanic Marketing & Public Relations Book Related Teleconference
Posted by Elena del Valle on September 15, 2005
FOR IMMEDIATE RELEASE Contact: HMCA
Hispanic Marketing & Public Relations Book to Benefit HMCA
Posted by Elena del Valle on September 13, 2005
Editors: Email review copy requests to publisher@poyeen.com
Miami, FL – The Hispanic Marketing & Communication Association, HMCA, announced today that a new book Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95) for marketing professionals and students will benefit HMCA. The book, which provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts, will be available to the public in September. Information on the book, including a list of authors and pre-publication sign up instructions, is available at www.hispanicmpr.com .
Seventeen practitioners and two university academics, contributed fifteen chapters to the book. Cover design was by Cris Ascunce of CAT Grafix, Inc. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations. Authors include a veritable who_s who of U.S. Hispanic marketing. Research guru Carlos Santiago, president of the California based Santiago Solutions Group, wrote the foreword.
“It’s really exciting to see experts from across the country collaborate to provide this information which is invaluable for practitioners and students alike, ” says editor Elena del Valle. “The book provides access that would cost readers hundreds if not thousands of dollars in research and consulting fees for a very affordable price while benefiting a nonprofit association dedicated to promoting Hispanic marketing excellence.”
The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website www.hmca.org
Hispanic Marketing & Public Relations Book Flyer
Posted by Elena del Valle on September 13, 2005
Hispanic Marketing & Public Relations Book Flyer
Hispanic Marketing & Public Relations Book Flyer
Posted by Elena del Valle on September 13, 2005
Hispanic Marketing & Public Relations Book Flyer
Seventy Spanish Language Publications Publish Article on Hispanic Marketing & Public Relations Book
Posted by Elena del Valle on September 7, 2005
ElValleHispanicNews.com and another 69 Spanish language publications across the country recently published articles on the Hispanic Marketing & Public Relations Book. El Valle Hispanic News is a free, tabloid-size newspaper distributed monthly throughout Southwest Colorado and Northwest New Mexico. The publication, with prints of 6,000 copies each month, focuses on covering the cultural and Hispanic news in the Four Corners area. The article is at http://www.elvallehispanicnews.com/news_pr.php?nid=4664
Five Basic Steps to Reach Largest Minority in U.S.
Posted by Elena del Valle on September 2, 2005
Marketing priorities have shifted across America following the U.S. 2000 Census. More than ever, marketing experts have become aware that it is necessary to understand and take special steps to make an impression on minorities and influence their behavior effectively. This is especially true with Latino audiences, whose combined buying power is projected to reach $1 trillion by 2008. For years Hispanic marketers have relied on language proficiency to determine their marketing strategies. English language materials are often translated to Spanish as the sole means to reach the growing Hispanic population in the U.S.
Extensive research and years of practical applications indicate reaching U.S. Latinos effectively requires much more than translations. Many experts agree that cultural understanding and market segmenting are essential marketing tools. Hispanics are diverse and from many backgrounds, races, countries of origin, political and religious beliefs. Latino subgroups have spread across the nation and expanded their spheres of influence in countless areas. Following are five steps marketers, communicators, entrepreneurs, business owners and anyone else wishing to tap into this increasingly profitable market can take to improve the impact of their outreach campaign:
Acknowledge the diversity of the U.S. Latino markets
Identify which segment(s) of the market you wish to reach (for example, first, second, third generation)
Determine the characteristics of the targeted segment (such as age, area of residence, income level, language fluency)
Collaborate with market experts to identify specific strategies and tactics
Formulate in-language and in-culture marketing and communication strategies specific to the targeted segment
This information was drawn from Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95). To learn more about reaching U.S. Latinos effectively, visit www.hispanicmpr.com . For review copy requests, email publisher@poyeen.com
HispanicBusiness.com Publishes Article on Hispanic Marketing & Public Relations Book
Posted by Elena del Valle on August 29, 2005
Hispanic Business, one of the oldest magazines to cover the U.S. Hispanic market from a business perspective, published a note on the Hispanic Marketing & Public Relations book on its websitehttp://www.hispanicbusiness.com/news/newsbyid.asp?id=25097
Latin Heat Online Publishes Article on Hispanic Marketing & Public Relations Book
Posted by Elena del Valle on August 29, 2005
Latin Heat Online, an online publication led by Bel Hernandez and focused on the entertainment industry, published an article on the Hispanic Marketing & Public Relations book at http://www.latinheat.com/news_pr.php?nid=4664
NCLatino.com Publishes Article on Hispanic Marketing & Public Relations Book
Posted by Elena del Valle on August 26, 2005
NCLatino.com, an online source of Latino news in the North Carolina area, published an article on the Hispanic Marketing & Public Relations book at http://www.hispanicprwire.com/print_in.php?id=4664&cha=14
QueOndaMagazine.com Publishes Article on Hispanic Marketing & Public Relations Book
Posted by Elena del Valle on August 25, 2005
¡QueOnda!Houston.com published an article on the Hispanic Marketing & Public Relations Book. To see it, follow this link:
