Posted by Elena del Valle on April 5, 2005
Washington, DC–(HISPANIC PR WIRE)–April 5, 2005–XM Satellite Radio, the nation’s leading satellite radio service with more than 3.7 million subscribers, is set to launch MLB2 en Español, the first Spanish-language baseball play-by-play and call-in channel. MLB2 also will offer Orestes Destrade’s daily show, “Solamente Pelota,” which will feature news, listener call-ins, and interviews.
Orestes Destrade, who spent fifteen years as a professional baseball player and has extensive experience as both a radio host and color commentator, will offer his knowledge of the game on XM MLB2 en Español (Channel 190) weekdays from 3 p.m. – 7 p.m. ET with encore broadcasts on Saturdays and Sundays from 9 a.m. – 12 noon ET.
More
Comments:
Filed Under: Media
Posted by Elena del Valle on April 1, 2005
New York, NY–(HISPANIC PR WIRE)–March 31, 2005–According to a feature article in PORTADA’s April/May 2005 issue, the increase in national advertising spending in Hispanic print media is accompanied by an increase in Spanish-language advertising (Spanish-language ads in Spanish-language publications). The preference for Spanish-language advertising is even more pronounced among the largest advertisers. Data for this in-depth article was provided by HispanicMagazineMonitor. More
Comments:
Filed Under: Media
Posted by Elena del Valle on March 31, 2005
New York, NY–(HISPANIC PR WIRE)–March 30, 2005 CATALINA is touring the country to give Latinas everywhere the opportunity to relax and unwind with the stars featured in the magazine. CATALINA’s “Essence of Latinas” tour will stop in four additional cities through its culmination in Miami in November 2005. CATALINA magazine’s 3rd Annual “Essence of Latinas” tour kicks off Tuesday, April 5, from 4:30 to 7 p.m., at the historic Biltmore Hotel downtown. Local Latinas will join Hispanic stars from two of the hottest and most talked about shows – Sarah Shahi (The L Word) and Eduardo Xol (Extreme Makeover: Home Edition) – for afternoon tea to promote good health and The Heart Truth – a national campaign sponsored by the National Heart, Lung, and Blood Institute.
CATALINA will be providing heart health information, bi-lingual resources, and complimentary “Red Dress” pins – the popular symbol of women’s heart disease awareness created by NHLBI and The Heart Truth. (Heart disease is the No. 1 killer of Latinas.) More
Posted by Elena del Valle on March 29, 2005
Executive Summary
NAHJ’s ninth annual Network Brownout
Report examined news stories about Latinos and
Latino-related issues that aired in 2003 on ABC
World News Tonight with Peter Jennings, CBS
Evening News with Dan Rather, CNN NewsNight
with Aaron Brown and NBC Nightly News with
Tom Brokaw as well as the networks’ weekend
nightly newscasts.
As in prior studies, Latino-related stories were
identified by searching the index of Vanderbilt
University’s Television News Archives. Other
network newscasts, including those on Fox and
MSNBC, were not included in the study because
they are not archived at Vanderbilt University.
This year’s report contains a quantitative
review of the number and length of stories about
Latinos. However, distinct from previous years,
NAHJ made a more exhaustive effort to identify,
select and assess the “Central Involvement of
Latinos” in news stories.
NAHJ also conducted a qualitative analysis
of a sub-sample of stories about Latinos. For the
first-time ever, NAHJ performed a content analysis
of news stories that aired during a five-day
period (Oct. 20-24, 2003) to further examine the
portrayal of Latinos. The goal was to better
understand how Latinos appeared in stories
during a typical news week and to examine how
non-Latino related stories were covered.
The quantitative analysis of the Network
Brownout Report revealed:
Of the more than 16,000 stories that
appeared on ABC, CBS, CNN and NBC in
2003, only 131, or 0.82 percent, were about
Latinos. While that was an increase from
2002, when there were 120 Latino-related
stories, or 0.75 percent, it still remains a dismal
record given the growth and importance
of the nation’s Latino community. Latinos
make up close to 14 percent of the U.S.
population.
Overall, CNN aired 47 Latino stories that
received almost an hour and a half of
air time, the most of any network.
Out of 639 hours of network news stories
that aired in 2003 (38,325 minutes), a scant
0.63 percent (4 hours and 2 minutes) was
dedicated to Latino stories.
The majority of Latino stories covered a
limited number of story topics. Overall,
44 percent of Latino stories were about
immigration (30 stories) and crime (27
stories). That figure climbs to 55 percent
when human-interest stories (15 stories) is
included and to 73 percent when the topics
of election politics (12 stories) and celebrities
(11 stories) are added.
A significant percentage of stories about
Latinos lacked in-depth coverage. Of the
131 stories about Latinos that aired last
year, 24 percent (31 stories) were less than
30 seconds long. Many of these stories
were network news round-up segments.
Stories about Latinos lacked diversity of
viewpoint and opinion. Of the 131 stories
about Latinos, 43 percent (56 stories) did
not cite a single source. In addition, 58
percent did not feature an interview with
a Latino.
Latinos did not often appear in non-Latino
related stories. Out of 16,000 stories that
aired in 2003, Latinos appeared as sources
in an estimated 285 non-Latino related
stories (1.8 percent). Interviews with. Gen.
Ricardo Sánchez, California Lt. Gov. Cruz
Bustamante and New Mexico Gov. Bill
Richardson accounted for 40 percent of this
total.
Positive trends:
Despite the overall lack of news coverage,
Latinos were more positively portrayed in
2003 with many news stories highlighting
the contributions that Latinos are making to
society. For example, the number of human
interest stories increased from 3 in 2002 to
15 in 2003. Many of these stories profiled
the service and sacrifice made by Latino
soldiers.
The overall number of crime stories about
Latinos declined from 47 stories (39 percent)
in 2002 to 27 stories (21 percent) in
2003. Most of these stories portrayed
Latinos as the victims of crime.
Qualitative analysis of Latino stories found:
Several stories about Latinos, regardless
of topic, portrayed Latinos as immigrants
seeking a better life in the United States in
an effort to obtain the “American dream.”
Immigration and crime stories portrayed
Latinos as victims. In previous years, Latinos
were more often featured as perpetrators
of crime or burdens to society.
Latino soldiers killed or wounded in Iraq
were portrayed as heroes.
Several stories about politics focused on
the growing influence of the Latino vote.
Content analysis of all network stories during
the week of Oct. 20-24, 2003 found:
Out of 241 stories that aired, not a single
story was exclusively about Latinos.
Moreover, Latinos appeared only in four
stories. One story featured interviews with
Latino soldiers while two other stories
contained an interview with Gen. Ricardo
Sanchez. The last story featured Colorado
Attorney General Ken Salazar.
When comparing Latino-related stories to
stories that appeared during this five-day
period, a greater percentage of Latino
stories did not cite sources (42 percent)
compared to non-Latino related stories
(28 percent).
In addition, 19 percent of non-Latino
related stories cited sources with a mixture
of opinions compared to 8 percent
for Latino stories.
Conclusion
While we are encouraged by the improved
portrayal of Latinos in 2003, this year’s report
found several trends that continue to disturb
us. The lack of coverage and air time devoted
to Latino stories remained dismal and Latinos
continued to be covered within a narrow
range of topics such as immigration and
crime. This is troublesome because it is rare
for the network news audience to view a story
about Latinos, and when they do, the coverage
often does not reflect the totality of life
for Latinos in the United States.
About the author
Dr. Federico Subervi, a native of Puerto Rico, is a media
consultant and scholar living in Austin, Texas. For more than
20 years, he has been teaching, conducting research,
and publishing on issues related to the mass media and
ethnic groups, especially Latinos in the United States.
He is the director of the Latinos and Media Project (www.
latinosandmedia.org), and chair of the board of Latinitas Inc.,
a Web-based magazine (www.latinitasmagazine.org) and an
organization dedicated to helping empower Latina youth via
media and technology. Subervi has held academic appointments
at the University of California-Santa Barbara, the
University of Texas at Austin (where he also served as
graduate advisor for the Department of Radio-TV-Film),
and Pace University in New York City. Joseph Torres,
Daniela Montalvo and Marisella Veiga worked on conducting
the research and the analysis of the Brownout
report. Torres is NAHJ’s deputy director of communications
and media policy. Montalvo is a graduate student at
George Washington University in media and public affairs.
Veiga is an English professor and a freelance columnist.
Comments:
Filed Under: Media
Posted by Elena del Valle on March 28, 2005
Escondido, CA–(HISPANIC PR WIRE)–March 28, 2005–El Semanario de San Diego announced today that it has launched http://www.elsemanarioonline.com, an attractive and powerful site to better serve its readers and advertisers. El Semanario’s Web site was created by and is now part of Hispanic Digital Network (HDN), the nation’s first network of Hispanic publications online, with an ever-growing network of 47 Hispanic publication websites. More
Comments:
Filed Under: Media
Posted by Elena del Valle on March 21, 2005
Washington, DC—(HISPANIC PR WIRE)–March 21, 2005–Publisher Alex Ormaza today announced the launch of the Washington DC Metropolitan Area’s premier English-Spanish weekly newspaper Washington Hoy.The Silver Spring, Maryland, based publication, which is a joint venture by three journalists, is being audited by the Circulation Verification Council (CVC). It will have a tabloid format and will be distributed free of charge at Latino Stores, Metro Stations, colleges, universities, international organizations buildings, embassies, and other venues. More
Comments:
Filed Under: Media
Posted by Elena del Valle on March 19, 2005
San Jose, CA—(HISPANIC PR WIRE)–March 18, 2005–San Jose based, La Oferta and El Vistazo newspapers with a combined weekly circulation of 102,000 in the San Francisco Bay Area won awards in five separate categories at the NAHP Hispanic Awards Conference which took place this past week in Philadelphia. More
Comments:
Filed Under: Media
Posted by Elena del Valle on March 16, 2005
New York, NY–(HISPANIC PR WIRE – BUSINESS WIRE)–March 16, 2005–As a demonstration of ESPN’s ongoing commitment to Hispanic sports fans in the U.S., ESPN, Inc., in association with Editorial Televisa, will publish a monthly panish-language edition of ESPN The Magazine beginning later this ear. The magazine, which will bear the "ESPN Deportes" name, will be vailable on newsstands and via subscription. The announcement was ade today by George Bodenheimer, president of ESPN, Inc. and ABC ports, and by Eduardo Michelsen, chief executive officer, Editorial Televisa. More
Comments:
Filed Under: Media
Posted by Elena del Valle on March 10, 2005
Miami, FL–(HISPANIC PR WIRE)–March 10, 2005 Consistently the 5th ranked network overall in primetime, Univision increased its ranking to become one of the top 4 networks among Adults 18-34 (whether Hispanic or non-Hispanic) on 19 of the 28 nights in February. In fact, Univision was the #1 Network in the country in any language among Adults 18-34 on four nights in February. In addition, Univision alone attracted more Hispanic Adults 18-49 and 18-34 than the primetime Hispanic audiences of the seven English-language broadcast networks and Telemundo combined during the February Sweep. More
Comments:
Filed Under: Media
