Thursday, November 28, 2024

AOL Latino, Berlitz Offer English Language Lessons at No Extra Charge to AOL Members

Posted by Elena del Valle on March 22, 2005

 Dulles, VA. & Washington, DC–(HISPANIC PR WIRE – BUSINESS WIRE)–March 22, 2005–AOL(R) Latino, the leading bilingual Internet service provider for U.S. Hispanics, and Berlitz Languages, Inc., the premier language training and testing services provider throughout the world, announced today that they have joined forces to offer multiple ways for AOL members to learn English at no extra charge. While Spanish dominant and Spanish preferred bilingual Hispanics equal more than 65% of the 40 million Hispanics in the U.S., this special offer provides this growing segment a cost effective and easy way to learn English. And, according to a recent poll on the AOL Latino service, 78% of respondents are interested in taking online English lessons. More

Official Payments Corp. Introduces Spanish Language Electronic Payment Services

Posted by Elena del Valle on March 17, 2005

 Stamford, CT–(HISPANIC PR WIRE – BUSINESS WIRE)–March 17, 2005–The fast growing U.S. Hispanic population can now pay their federal, state and local tax obligations electronically in Spanish via the new bilingual version of http://www.officialpayments.com. This Spanish language Internet tax payment service is offered exclusively by Official Payments Corp.(R), a wholly owned subsidiary of Tier Technologies (Nasdaq:TIER).

Now over 3,000 taxes and fees payable through Official Payments Corp. (OPC) in all 50 states may be made in Spanish or English. By clicking the "En Espanol" button in the upper left corner menu bar, all pages of http://www.officialpayments.com are available in Spanish, including the Payment Center, Customer Service, Payment Reminders, and OPC’s convenient new "AutoPay" feature, an automated payment service that automatically pays recurring, fixed amount payments.  More

TodoBebe, U.S. Surgeon General Promote `The Year of the Healthy Child’ to Hispanic Parents

Posted by Elena del Valle on March 15, 2005

  Miami, FL–(HISPANIC PR WIRE – BUSINESS WIRE)–March 15, 2005–TodoBebe(TM), the leading Spanish-language provider of multimedia content for pregnancy and parenting, announced today a partnership with the Office of the United States Surgeon General to promote key messages related to the Surgeon General’s "The Year of the Healthy Child" agenda among Hispanic families. More

U.S. Hispanics Feel More Financially Successful

Posted by Elena del Valle on March 14, 2005

 Minneapolis, MN–(HISPANIC PR WIRE)–March 14, 2005–A study conducted by Roper Public Affairs on behalf of Allianz Life Insurance of North America found that U.S. Hispanics between the ages of 45 and 64 with a household income of at least $45,000 are likely to say they are financially successful (74 percent). As a group, they are more likely to feel in control of their finances than they believe their parents once felt, and are particularly likely to save more than their parents did. However, they also worry more than the general public about paying for their children’s education.  More

Latin-Pak Offers Hispanic Email Databases

Posted by Elena del Valle on March 9, 2005

St. Louis, MO — March 9, 2005 The first of Latin-Pak’s two new proprietary email databases consists of over 1.3 million Hispanics. The second is a subset of that database including 240,000 Spanish-Speaking individuals.Latin-Pak, a ten-year-old Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, works with many top advertising agencies and Fortune 500 companies across the United States. More

‘Fisher-Price 75th Celebration Tour’ Kicks off at Calle Ocho Festival in Miami

Posted by Elena del Valle on March 9, 2005

East Aurora, NY–(HISPANIC PR WIRE – BUSINESS WIRE)–March 9, 2005 "Fisher-Price toys have been a part of childhood for more than three generations and we’re excited to celebrate our 75th birthday by bringing the Fisher-Price experience into communities across America," says Chuck Scothon, Senior Vice President of Marketing and Brand Development for Fisher-Price. "Reaching out to families, including communities heavily populated by Hispanics, will allow us to make a personal connection with consumers and allow them to play with our much loved toys such as Peek-A-Blocks(TM) and Little People(R)." More

SmartVideo Expands Its Lineup

Posted by Elena del Valle on March 8, 2005

 Atlanta, GA–(HISPANIC PR WIRE – BUSINESS WIRE)–March 7, 2005–SmartVideo Technologies (OTCBB:SMVD), the leader in bringing national network programming to cellular Smartphones, has signed a partnership deal with digital content distributor OlympuSAT that will deliver content to the sizable but previously under-served Hispanic market and the audience seeking family-friendly alternative programming, SmartVideo President and CEO Richard E. Bennett, Jr., announced today. More

Motor Trend and Yahoo! Forge Deal to Expand Reach in Online U.S. Hispanic Market

Posted by Elena del Valle on March 4, 2005

New York, NY & Sunnyvale, CA–(HISPANIC PR WIRE)–March 4, 2005–PRIMEDIA’s MOTOR TREND and Yahoo! Inc. today announced an agreement to provide Spanish-language content on Yahoo! en español’s newly revamped Autos site and a link from Yahoo! Autos to MotorTrend.com. This agreement creates one of the most comprehensive resources on the Web for Spanish-language automotive content and addresses the rapidly growing demand for online targeted content. MotorTrend.com to Link from Yahoo! and Autos MotorTrendEnEspanol.com to Provide Content to Yahoo! en español Autos  More

Small and Medium Hispanic-owned Businesses in the United States Have Greatest Understanding of IP Telephony Technologies

Posted by Elena del Valle on March 4, 2005

Miami, FL–(HISPANIC PR WIRE)–March 3, 2005–Avaya Inc. (NYSE: AV), a leading global provider of business communications software, systems and services, today presented findings of a study that examined the business characteristics of Hispanic-owned small and medium businesses in the United States. Experts from Avaya shared with resellers throughout the country the results of research conducted by RDA Global, an international marketing research and consulting firm.

According to Avaya-sponsored research, over the next 10 years, U.S. Hispanic-owned businesses will be the fastest growing component of the small and medium business technology end user market. Details