Valdovinos, Michele

Posted by Elena del Valle on March 2, 2005

Michele Valdovinos, senior vice president,
Phoenix Multicultural and co-author of
Snapshot of the U.S. Hispanic Market

Michele oversees the firm’s marketing functions and leads the Senior Management Analysis and Review Team to provide actionable insights and recommendations for the company’s clients. Michele brings more than twelve years of professional experience having worked in high-profile industries such as network television, entertainment, international marketing, and Hispanic market advertising.

Michele began her career at Univision, where, as Audience Research Director, she conducted Nielsen television ratings analysis and market research. She then went on to work at 20th Century Fox, where she was Manager of Research in the International Television department. At Fox, her responsibilities included extensive research for the launch of Fox’s Latin American cable channels.

In New York, Michele worked as Senior Manager, Client Services for IBOPE International/WPP, an international research company. At IBOPE, her focus was on customer service, sales and marketing in connection with the leading television ratings panel in Latin America. Michele later joined The Bravo Group, Young & Rubicam’s Hispanic arm, and the largest Hispanic advertising agency in the U.S. As vice president, Research & Strategic Planning, she was responsible for all research and strategic planning for leading national advertisers such as AT&T, United States Postal Service, and Unilever/Best Foods.

Michele obtained a Bachelor of Arts degree in Media Management from Pepperdine University and is a graduate of the University of Southern California’s Annenberg School of Communications with a Masters Degree in Communications Management. She is on the Board of Directors for the National Society of Hispanic MBAs, a non-profit organization dedicated to promoting graduate education for U.S. Hispanics. Michele is Mexican-American, fully bicultural and bilingual, and has traveled throughout Latin America and Europe.