Book Authors
Posted by Elena del Valle on April 4, 2005
Contributing authors of the Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book. Click here for information about the book.
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- Brand Naming, The Unsubtle (Trump) And The Subtle (Pharmaceuticals)
- Cities with Latinx populations among those committing to LGBTQ equality
- Communicating Effectively Between Diverse Cultures Within a Company
- Covid-19 Marketing Idea: $117,514.21 Generated from Email Marketing
- Finding the silver lining in cultural appropriation
- Five key elements for a successful influencer marketing campaign
- Helping Hispanic Families Access Affordable Healthcare
- How Hispanic Millennials Are Driving the Bernie Sanders Brand
- How Personal Branding Can Help Latinas Achieve More
- Importance of Engaging Hispanic Millennials for Strong Brand Equity
- Innovative Medicines and Vaccines to Fight COVID-19
- Micro-Influencers Are the Future of Marketing
- Opportunities and Challenges for the Mobile Sector in 2025
- Pay Inequality Jeopardizing Trust In CEOs and Corporate Brands
- Positioning the Trump Brand for Victory – What We Can Learn
- Reaching Multicultural Audiences
- The Emmys: Seeing Hispanics in Hollywood
- The Global Employee Engagement Crisis
- The Power of Storytelling for Brand Marketing and Communications
- The Resurgence of Values-Based Branding For Restoring Trust and Credibility
- Three Ways Hispanic Businesses Can Stay Running During Pandemic
- Understanding Addiction in the Workplace
- What To Expect From Generation Z
- Why Brand Authenticity Is Most Important for Hispanic Millennials
- Why Branding Is Even More Important For Start-Ups – 10 Tips
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- Hispanic Holiday Shopping Patterns
- Hispanic Market Translation Issues
- Hispanic Perspectives on Advertising
- How to Use Your Energy to Attract Clients and Customers
- Latino Identity and Situational Latinidad
- Marketing to Multicultural Kids
- Marketing to New Hispanic Moms – a case study
- Moving Beyond Traditional Media Measurement
- Segmentation by Level of Acculturation
- Hispanic Market Overview
- The Next Step: Secondary Latino Markets
- Latino Media and Hispanic Media Training
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- 1031 exchanges as a commercial real estate investment strategy
- 5 Tips To Manage Your Entrepreneurial Energy For Wow Results
- A book review of Hard Time
- A Mexican Sonidero Shouts Out
- A Western hero to celebrate, Cesar Chavez
- Accelerate your career in public relations through accreditation
- Adding “Gasolina” to your Marketing Strategy: Four Tips To Reaching U.S Hispanic Youth
- Aligning Social Responsibility and Multicultural Marketing
- “Bilingual Preferred”
- ¡Bienvenidos! Best practices for using welcome calls in your Hispanic customer service strategy
- ¿Se habla español? Understanding the culture before trying to connect with it
- Borders are not about political lines
- Both Sides of the Equation: Insight on What’s Good for the Story
- Broadband Access for Hispanics: The Great Equalizer?
- Budget and save when traveling for business
- Build a Profitable Business with a Niche Strategy
- Building an Effective Case to Latin American and Hispanic Dominant Consumers: The Inverted Triangle Dilemma
- Business Etiquette on Land and in the Air
- Business Spanish Call Center Certification – ROI and the Rationale to Support your Business Case
- Business Spanish Call Center Certification – Improving Customer Satisfaction
- Business tips from a dating coach
- Center for Immigration Studies exposes itself in public
- Challenges Facing Hispanic Entrepreneurs
- Changing Perceptions
- Conducting Research Among U.S. Hispanics Online
- Creatively breaking through holiday clutter
- Crossing Over the Poverty Line
- CSR: A door to social and organizational growth, especially for brands targeting Hispanics
- Customer Service is Key to Hispanic Outreach and Retention
- Does Humor Work to Attract the Hispanic Consumer?
- Don’t Rely on Census Bureau Survey Results to Drive Your Hispanic Targeting
- Dropping real estate prices, weak dollar attract foreign investors searching online
- Eight Myths About Green Products and a Secret About the Hispanic Marketplace
- English as a Competitive Advantage
- Finding the Right Hispanic Partner: 7 Musts for Success
- Five proven practices to obtain the best results out of your media relations plan
- Focusing On Your Target Customer
- Four Tasks to Take On Before Launching a Business Blog
- Hispanic business owners are more knowledgeable about financial planning than previous research suggests
- Hispanic Direct Response TV Apples are Manzanas…
- Hispanic fathers: What makes them different?
- Hispanic Market Metrics Management Cares About
- Hispanic Marketing 2.0: What enterprise-wide marketing needs
- Hispanic media relations training: What to do when Hispanic media call
- Hispanic Seniors: An Audience Worth Reaching
- How to build and grow a Hispanic Social Network: the case of Hispanito.com
- Idea in Spanish is still spelled idea
- In 2012, We Can and Must Do Better
- International public relations: Getting started
- Is Your Audience Really Listening?
- It Takes A Village
- La Guayabera
- Latino Boomers flying under radar
- Latino homeowners shorn of mortgage interest tax deductions
- Latino Writers! Four Things to Know About Going Mainstream
- Latinos save less for retirement – part one
- Latinos save less for retirement – part two
- Look how far we’ve come and how far we still have to go
- Make the world a better place for you and your family
- Making a case for relationship building to capture existing and emerging markets in today’s business environment
- Making Retirement Planning Household Words for U.S. Hispanics, Latinos
- Marketing to Hispanics – using the right words
- My Venezuelan 4th of July
- Oyeme! White Latinas Have Rhythm, too!
- Parents: Speak of these things to your children
- PR No Longer a Dirty Word in Corporate Lexicon
- Public relations jobs tips
- Recruiting and Remunerating Spanish Speakers
- Recruiting Hispanic Respondents for Medical/Pharmaceutical Research Studies
- Reshaping Hispanic Marketing through Social Media
- Rules For Effective Spanish Language Press Releases
- Scent communication – no language barriers apply!
- Scent Marketing Connects to Hispanics on a Deep Cultural Level
- Senior issues not always what we think, for Latinos in particular
- Small businesses can fix economy if Washington lets them
- Social media news releases offer communicators new resources to build brand, drive traffic
- Social Video and Webcast Communication
- Social Video and Webcast Communication
- Still not Targeting the U.S. Hispanic Market?
- Targeting Hispanics requires marketing initiative and cultural understanding
- The apartheid of American marketing
- The digitally savvy English language Dominant Hispanic
- The forgotten American Apartheid: how women fought for their right to vote
- The Path to a Successful Hispanic PR Campaign
- The Potent Power of Press Relations
- The ultimate – Adding emotions to your brand
- The US Hispanic Market, A Viable Acquisition Strategy in a Recovering Economy
- Things you should know before sending out news releases
- To awake sleeping giants, invite them to play for real
- Transmedia Storytelling
- Transparency – the new consumer demand
- Travel in the New Year 2014 Predictions
- U.S. Hispanics open to front door marketing
- Unleashing the Financial Purchasing Power of the Growing U.S. Hispanic Population
- Unleashing the Financial Purchasing Power of the Growing U.S. Hispanic Population Part Two
- Users: HispanicMPR content unique, useful
- What Every Photographer Knows
- What it takes to become the financial firm of choice for Hispanics
- What You Don’t Know Does Hurt
- Why counting Latinos in small town USA matters
- Why Hispanic businesses need to use promotional products
- Why Hispanics may be less comfortable with hospice
- Why not to trust a machine with the reputation of your brand
- Why Women Should Dominate Commercial Real Estate
- With video – Building a Brand and Breaking a Stereotype
- Working with the Hispanic Media: Share the Passion!
- Five tips to ensure Hispanic media don’t cover your story
Please review my site and consider placing it on your site. I would also like you to feature my book, “Never to late to make a U-turn: An Educational Pledge and 15 Questions to Self-Development”, designed for our youth and their families.