Podcast: author Hilary Topper discusses Branding in a Digital World

Posted by Elena del Valle on April 27, 2020

Hilary Topper, author, Branding in a Digital World

Photo: HJMT Public Relations

A podcast interview with author Hilary Topper is available in the Podcast Section of Hispanic Marketing and Public Relations, HispanicMPR.com. During the podcast, she discusses her book Branding in a Digital World with Elena del Valle, host of the HispanicMPR.com podcast.

Since 1992 Hilary has been the chief executive officer of HJMT Public Relations. She is also adjunct professor at Hofstra University, where she teaches digital communication, public relations tools, and persuasive presentation for undergraduate and graduate students.

Since 2011 she is the host of a weekly podcast (Hilary Topper On Air) and chief curator of HJMT Media Company, LLC, where she writes for two blogs, NYLifestyleBlog.com and ATriathletesDiary.com. According to her biography her blogs receive more than 50,000 unique visitors a month.

She wrote Branding in a Digital World to offer small business owners information on how to grow their businesses through digital media. Her first book, Everything You Ever Wanted to Know About Social Media, but were afraid to ask… was published in 2009.

To listen to the interview, scroll down and click on the play button below or locate the “Podcast” section on the right hand side, then choose “HMPR Hilary Topper” or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2020 section of the podcast archive.