Happy New Year!
Posted by Elena del Valle on January 2, 2020
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- Articles
- Brand Naming, The Unsubtle (Trump) And The Subtle (Pharmaceuticals)
- Cities with Latinx populations among those committing to LGBTQ equality
- Communicating Effectively Between Diverse Cultures Within a Company
- Covid-19 Marketing Idea: $117,514.21 Generated from Email Marketing
- Finding the silver lining in cultural appropriation
- Five key elements for a successful influencer marketing campaign
- Helping Hispanic Families Access Affordable Healthcare
- How Hispanic Millennials Are Driving the Bernie Sanders Brand
- How Personal Branding Can Help Latinas Achieve More
- Importance of Engaging Hispanic Millennials for Strong Brand Equity
- Innovative Medicines and Vaccines to Fight COVID-19
- Micro-Influencers Are the Future of Marketing
- Opportunities and Challenges for the Mobile Sector in 2025
- Pay Inequality Jeopardizing Trust In CEOs and Corporate Brands
- Positioning the Trump Brand for Victory – What We Can Learn
- Reaching Multicultural Audiences
- The Emmys: Seeing Hispanics in Hollywood
- The Global Employee Engagement Crisis
- The Power of Storytelling for Brand Marketing and Communications
- The Resurgence of Values-Based Branding For Restoring Trust and Credibility
- Three Ways Hispanic Businesses Can Stay Running During Pandemic
- Understanding Addiction in the Workplace
- What To Expect From Generation Z
- Why Brand Authenticity Is Most Important for Hispanic Millennials
- Why Branding Is Even More Important For Start-Ups – 10 Tips
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- Beyond the 30 Second Spot
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- Happy for No Reason
- Hispanic Customers for Life A Fresh Look at Acculturation
- Hispanic Holiday Shopping Patterns
- Hispanic Market Translation Issues
- Hispanic Perspectives on Advertising
- How to Use Your Energy to Attract Clients and Customers
- Latino Identity and Situational Latinidad
- Marketing to Multicultural Kids
- Marketing to New Hispanic Moms – a case study
- Moving Beyond Traditional Media Measurement
- Segmentation by Level of Acculturation
- Hispanic Market Overview
- The Next Step: Secondary Latino Markets
- Latino Media and Hispanic Media Training
- Marketing to Hispanics Online
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- 1031 exchanges as a commercial real estate investment strategy
- 5 Tips To Manage Your Entrepreneurial Energy For Wow Results
- A book review of Hard Time
- A Mexican Sonidero Shouts Out
- A Western hero to celebrate, Cesar Chavez
- Accelerate your career in public relations through accreditation
- Adding “Gasolina” to your Marketing Strategy: Four Tips To Reaching U.S Hispanic Youth
- Aligning Social Responsibility and Multicultural Marketing
- “Bilingual Preferred”
- ¡Bienvenidos! Best practices for using welcome calls in your Hispanic customer service strategy
- ¿Se habla español? Understanding the culture before trying to connect with it
- Borders are not about political lines
- Both Sides of the Equation: Insight on What’s Good for the Story
- Broadband Access for Hispanics: The Great Equalizer?
- Budget and save when traveling for business
- Build a Profitable Business with a Niche Strategy
- Building an Effective Case to Latin American and Hispanic Dominant Consumers: The Inverted Triangle Dilemma
- Business Etiquette on Land and in the Air
- Business Spanish Call Center Certification – ROI and the Rationale to Support your Business Case
- Business Spanish Call Center Certification – Improving Customer Satisfaction
- Business tips from a dating coach
- Center for Immigration Studies exposes itself in public
- Challenges Facing Hispanic Entrepreneurs
- Changing Perceptions
- Conducting Research Among U.S. Hispanics Online
- Creatively breaking through holiday clutter
- Crossing Over the Poverty Line
- CSR: A door to social and organizational growth, especially for brands targeting Hispanics
- Customer Service is Key to Hispanic Outreach and Retention
- Does Humor Work to Attract the Hispanic Consumer?
- Don’t Rely on Census Bureau Survey Results to Drive Your Hispanic Targeting
- Dropping real estate prices, weak dollar attract foreign investors searching online
- Eight Myths About Green Products and a Secret About the Hispanic Marketplace
- English as a Competitive Advantage
- Finding the Right Hispanic Partner: 7 Musts for Success
- Five proven practices to obtain the best results out of your media relations plan
- Focusing On Your Target Customer
- Four Tasks to Take On Before Launching a Business Blog
- Hispanic business owners are more knowledgeable about financial planning than previous research suggests
- Hispanic Direct Response TV Apples are Manzanas…
- Hispanic fathers: What makes them different?
- Hispanic Market Metrics Management Cares About
- Hispanic Marketing 2.0: What enterprise-wide marketing needs
- Hispanic media relations training: What to do when Hispanic media call
- Hispanic Seniors: An Audience Worth Reaching
- How to build and grow a Hispanic Social Network: the case of Hispanito.com
- Idea in Spanish is still spelled idea
- In 2012, We Can and Must Do Better
- International public relations: Getting started
- Is Your Audience Really Listening?
- It Takes A Village
- La Guayabera
- Latino Boomers flying under radar
- Latino homeowners shorn of mortgage interest tax deductions
- Latino Writers! Four Things to Know About Going Mainstream
- Latinos save less for retirement – part one
- Latinos save less for retirement – part two
- Look how far we’ve come and how far we still have to go
- Make the world a better place for you and your family
- Making a case for relationship building to capture existing and emerging markets in today’s business environment
- Making Retirement Planning Household Words for U.S. Hispanics, Latinos
- Marketing to Hispanics – using the right words
- My Venezuelan 4th of July
- Oyeme! White Latinas Have Rhythm, too!
- Parents: Speak of these things to your children
- PR No Longer a Dirty Word in Corporate Lexicon
- Public relations jobs tips
- Recruiting and Remunerating Spanish Speakers
- Recruiting Hispanic Respondents for Medical/Pharmaceutical Research Studies
- Reshaping Hispanic Marketing through Social Media
- Rules For Effective Spanish Language Press Releases
- Scent communication – no language barriers apply!
- Scent Marketing Connects to Hispanics on a Deep Cultural Level
- Senior issues not always what we think, for Latinos in particular
- Small businesses can fix economy if Washington lets them
- Social media news releases offer communicators new resources to build brand, drive traffic
- Social Video and Webcast Communication
- Social Video and Webcast Communication
- Still not Targeting the U.S. Hispanic Market?
- Targeting Hispanics requires marketing initiative and cultural understanding
- The apartheid of American marketing
- The digitally savvy English language Dominant Hispanic
- The forgotten American Apartheid: how women fought for their right to vote
- The Path to a Successful Hispanic PR Campaign
- The Potent Power of Press Relations
- The ultimate – Adding emotions to your brand
- The US Hispanic Market, A Viable Acquisition Strategy in a Recovering Economy
- Things you should know before sending out news releases
- To awake sleeping giants, invite them to play for real
- Transmedia Storytelling
- Transparency – the new consumer demand
- Travel in the New Year 2014 Predictions
- U.S. Hispanics open to front door marketing
- Unleashing the Financial Purchasing Power of the Growing U.S. Hispanic Population
- Unleashing the Financial Purchasing Power of the Growing U.S. Hispanic Population Part Two
- Users: HispanicMPR content unique, useful
- What Every Photographer Knows
- What it takes to become the financial firm of choice for Hispanics
- What You Don’t Know Does Hurt
- Why counting Latinos in small town USA matters
- Why Hispanic businesses need to use promotional products
- Why Hispanics may be less comfortable with hospice
- Why not to trust a machine with the reputation of your brand
- Why Women Should Dominate Commercial Real Estate
- With video – Building a Brand and Breaking a Stereotype
- Working with the Hispanic Media: Share the Passion!
- Five tips to ensure Hispanic media don’t cover your story