Listen to podcast with Kristen Schiele, Ph.D., assistant marketing professor, Woodbury University about how companies can utilize online reviews

Posted by Elena del Valle on April 21, 2014

Kristen Schiele, Ph.D., assistant marketing professor, Woodbury University

Photo: Kristen Schiele, Ph.D.

A podcast interview with Kristen Schiele, Ph.D., assistant marketing professor, Woodbury University, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses how companies can utilize online reviews with Elena del Valle, host of the HispanicMPR.com podcast.

Kristen’s research focuses on Marketing Technology such as Online Review Analysis and Big Data Analytics, the Experience and Behaviors of Digital Consumers, and Consumer Culture. Prior to becoming an assistant professor at Woodbury University, she was an adjunct professor at California State University, Fullerton; California Polytechnic University of Pomona; and Vanguard University.

Kristen has over nine years of prior industry experience at The Irvine Company, Susan’s Healthy Gourmet, and as an independent marketing consultant. She is the former chief marketing officer of Fit for Green.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Kristen Schiele, Ph.D.” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2014 section of the podcast archive.