Hispanic Perspectives on Advertising

Posted by Elena del Valle on August 16, 2007

Presenter Liria R. Barbosa, research director, C & R Research

A presentation by Liria Barbosa and discussion with Liria Barbosa and HispanicMPR.com host Elena del Valle about Hispanics’ views on advertising based on C & R Research research on the topic.

“Hispanic Perspectives on Advertising” audio recording consists of 74 minutes of useful insights and information by a leading Latino market expert. “Hispanic Perspectives on Advertising” was recorded in May 2007. Available exclusively on HispanicMPR.com! For your convenience you may also purchase these materials on audio CD’s.

What you receive: Downloadable recordings of a 26-minute presentation “Hispanic Perspectives on Advertising” and a bonus 48-minute interview of Liria Barbosa.

Total: 26 minutes of presentation and 48 minutes of interview time!

Downloadable “Hispanic Perspectives on Advertising” MP3’s $109.95

Audio CD’s of “Hispanic Perspectives on Advertising” $129.95

Not sure? Click here to listen to a short interview with Liria

Find out what attitudes Latinos have about ads. Which media type (eg TV, Radio, print, online) they prefer. What language is most effective. Listen to Liria Barbosa share insights on Latino views about ads and media.

We have direct access to Hispanic market and Hispanic media experts. They have shared some of their secrets and the benefits of years of experience and we will share them with you.

“Hispanic Perspectives on Advertising” (Poyeen Publishing, $109.95)
Presented by Liria Barbosa and recorded May 2007

What you receive: Downloadable recordings of a 26-minute presentation “Hispanic Perspectives on Advertising” and a bonus 48-minute interview of Liria Barbosa. Total: 26 minutes of presentation and 48 minutes of interview time!

How it works: It’s easy! Once you purchase this outstanding recording only available here, you will receive instructions to download the file in MP3 format.

MP3 files are audio files that can be recorded and transferred easily, allowing you to listen to them on your computer or MP3 player (such as an iPod).

Similar presentations are only available by attending national conferences or teleseminars costing hundreds or thousands of dollars. And that was just to listen, without a copy of the audio recording! Now for a fraction of the cost of one of the teleseminars you can have the presentation to listen to whenever you want and as often as you want.

For a fraction of the cost you can listen to the recordings in the convenience of your office or home anytime you choose and as often as you like. Listen on your computer or MP3 player over and again. Rewind and listen to portions of particular interest. As a bonus you receive an interview of Liria Barbosa in which he discusses her findings about Latino views on advertising.

Find out about

• Latino market profile
• Ad segmentation by acculturation, language
• Acculturation types and characteristics
• Issues to consider when creating ads for Latinos
• Latino media preferences by acculturation group
• Latino language ad preferences
• Hispanics and technology
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
• Elements Hispanic appreciate in ads
• Latino views about Hispanic stereotypes
• Much more

Liria Barbosa is research director at C & R Research. Liria joined C & R in 2005 bringing with her tri-lingual and multi-cultural moderating and analysis expertise. A native of Sao Paulo, Brazil Liria spent several years studying and working in Mexico. At Cultural Access Group, as well as at Synovate, she was responsible for multi-ethnic qualitative studies focusing on U.S. minority, Latin America and Caribbean markets.

Liria has experience working with household cleaners, CPG, automotive, financial services, telecommunications, pharmaceuticals, alcohol beverages and health and beauty aide projects. She has moderating experience in English, Spanish and Portuguese.

If you’re ready to place ads targeting Latinos and want to know what medium and language and other issues to consider to maximize results, “Hispanic Perspectives on Advertising” (Poyeen Publishing, $109.95) presented by Liria Barbosa will get you started. Find out what Latinos think about advertising, media options and ad styles before everybody else does!

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format.

Still not sure? Click here to listen to a short interview with Liria