Beyond the 30 Second Spot

Posted by Elena del Valle on October 1, 2007

“Beyond the 30 Second Spot – innovations in online, event and branded entertainment” audio recording

Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding, and Cynthia Nelson

A discussion with Ivan Cevallos, CEO, Ethos Group, Inc., Hunter Heller, associate vice president, International Licensing Global Consumer Products, Sesame Workshop, Kitty Kolding, senior vice president, Business Development, House Party Inc., Cynthia Nelson, chief operating officer, TodoBebe Inc. and HispanicMPR.com host Elena del Valle about tools to reach Latino audiences beyond the traditional 30 second broadcast media spot.

This product consists of 105 minutes of useful insights and information by leading Latino market experts. “Beyond the 30 Second Spot” was recorded in 2007.

Available for the first time exclusively on HispanicMPR.com! For your convenience you may also purchase these materials on audio CD’s.

What you receive: A downloadable recording of a 105-minute “Beyond the 30 Second Spot – innovations in online, event and branded entertainment” discussion by Hispanic market experts Ivan Cevallos, CEO, Ethos Group, Inc., Kitty Kolding, senior vice president, Business Development, House Party Inc., Hunter Heller, associate vice president, International Licensing Global Consumer Products, Sesame Workshop and Cynthia Nelson, chief operating officer, TodoBebe Inc.

Ivan, Hunter, Kitty and Cynthia candidly discuss issues relating to marketing and branding to Hispanic consumers including online, viral, mobile and digital tools. Find out what issues are affecting the sizzling hot Hispanic market so you can fine tune your strategies and target Latinos effectively. In “Beyond the 30 Second Spot,” our four experts share an insightful and detailed discussion and answer questions about this interesting topic.

Not sure? Click here to listen to a recording with Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson.

We have direct access to Hispanic market and Hispanic media experts. They have shared some of their secrets and the benefits of years of experience and we will share them with you.

“Beyond the 30 Second Spot ” (Poyeen Publishing, $129.95, $159.95 on CD) with Ivan Cevallos, CEO, Ethos Group, Inc. , Kitty Kolding, senior vice president, Business Development, House Party Inc., Hunter Heller, associate vice president, International Licensing Global Consumer Products, Sesame Workshop and Cynthia Nelson, chief operating officer, TodoBebe Inc.

What you receive: A downloadable recording of a 105-minute audio recording of “Beyond the 30 Second Spot – innovations in online, event and branded entertainment” with Hispanic market experts Ivan Cevallos, CEO, Ethos Group, Inc., Kitty Kolding, senior vice president, Business Development, House Party Inc., Hunter Heller, associate vice president, International Licensing Global Consumer Products, Sesame Workshop and Cynthia Nelson, chief operating officer, TodoBebe Inc.

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format.
MP3 files are audio files that can be recorded and transferred easily, allowing you to listen to them on your computer or MP3 player (such as an iPod)

Similar presentations are only available by attending national conferences or teleseminars costing hundreds or thousands of dollars. And that was just to listen, without a copy of the audio recording! Now for a fraction of the cost of one of the teleseminars you can have the presentation to listen to whenever you want and as often as you want.

For a fraction of the cost you can listen to the presentation in the convenience of your office or home anytime you choose and as often as you like. You can listen on your computer or MP3 player over and again. You can rewind and listen to portions of particular interest. During the recording they discuss:

• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Role of research
• Incursion of non Hispanic agencies targeting Latinos
• Importance of new media tools in marketing to Hispanics
• Categories where mainstream agencies dominate
• Mainstream agencies purchase of Hispanic owned agencies
• Role of agency’s digital capabilities
• Is technology impersonal or a unifying force?
• Example of adoption of mobile technology for everyday use
• Role of lifestyle segmenting as a marketing tool
• Which tools have not yet been embraced
• Themed hosted home parties
• Activation and the opportunities it offers
• Percent of Hispanics who have access to a computer at home
• Best non broadcast media tool to reach Latinos in a healthcare case study
• Matching the product and method to reach consumers
• Knowing your customer profile
• Advantages of grass roots viral marketing efforts
• Branding issues
• Viral marketing and its impact on branding
• Tips to boost your marketing efforts when you have a limited budget
• Benefits of licensing and sponsorships
• Is there value in partnering with best-in-class companies
• Doing research cheaply or for free
• Who you should look at when developing your plan
• Time commitment recommended
• Top five business to business vehicles successful among Hispanics
• What do Latino consumers want?
• Best language and medium to reach second generation Latinos
• Financial power of niche markets within markets and their growth opportunities
• Will there be further segmentation in Latino market in coming years
• Possible impact of segmentation on marketing and media costs
• Prospects for online research among Hispanics
• Best language for Latino outreach
• Reaching and engaging Hispanic consumers
• Why playing to existing strengths is important
• Latino attitudes about media
• Expert tips on effective strategies to reach Hispanics
• Future outlook
• Much more

Ivan Cevallos is a marketing strategist with more than fifteen years of experience dedicated to tailoring media, marketing and direct marketing tools to the Latino and Asian communities. Some of the clients he has worked with include Comerica Bank, The Red Cross, Blue Cross, NORPAC Foods, Nissan Motors, Universal Studios, Sony Pictures, Pepsi, SBC, MTA and H&R Block.

Kitty Kolding is senior vice president of Business Development, House Party Inc. Kitty oversees and activates all partnerships for House Party. She has engaged clients such as Kraft, TiVo, Palm, Hershey’s, Cartoon Network, Anthem Blue Cross Blue Shield, Todobebe, Whirlpool and Avon to deploy the powerful House Party viral marketing platform.

Hunter Heller is associate vice president, International Licensing Global Consumer Products, Sesame Workshop. His territory management includes Canada, Mexico, Latin America as well as selective countries in Europe and the Middle-East. In addition, Hunter is spearheading Sesame’s consumer product initiatives for the U.S. Hispanic marketplace.

Cynthia Nelson is chief operating officer, TodoBebe Inc. Cynthia joined the Todobebé team in 2004 as chief operating officer. In her current role, she is responsible for corporate operations, strategic partnerships, and product development and licensing for Todobebé’s media channels including TV, radio, Internet, direct mail, publishing, products, research, and events. This role includes global profit and loss responsibility and legal oversight.

If you’re ready to target one of the most desirable and fastest growing emerging markets in the U.S. today, in “Beyond the 30 Second Spot” (Poyeen Publishing, $129.95, $159.95 on CD) panelists Ivan Cevallos, Kitty Kolding, Hunter Heller and Cynthia Nelson and discuss the most efficient ways to reach and help you improve your outreach programs.

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format.

Still not sure? Click here to listen to a recording with Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson.