Marketing to Hispanics Online

Posted by Elena del Valle on July 8, 2006

Identify and characterize the booming Hispanic online market with

Joel Bary, Alex Carvallo and Matias Perel

Presentation by Joel Bary and interviews with Joel Bary, Alex Carvallo and Matias Perel about the U.S. Hispanic online market

This product consists of more than 4 hours of useful insights and information from leading experts including a 50-minute presentation by Hispanic online market expert Joel Bary who is CEO and board member of LatinMedios.com.

“Marketing to Hispanics Online” was recorded in June 2006. The interviews with Joel Bary, Alex Carvallo, U.S. Hispanic media manager for Consumer Marketing at Intel Americas, and Matias Perel, founder and president of Latinthre3 were recorded in 2006.

Available for the first time exclusively on HispanicMPR.com! For your convenience you may also purchase these materials on audio CD’s.

Do you need to reach Latino audiences online? Would you like tap into the 16 million Hispanic online market?

We have direct access to Hispanic market and Hispanic media experts. They have shared some of their secrets and the benefits of years of experience and we will share them with you.

“Marketing to Hispanics Online” Identifying and characterizing the booming Hispanic online market (Poyeen Publishing, $169.95 and $199.95 on CD)

Presented by Joel Bary, CEO and board member, LatinMedios.com and interviews with Alex Carvallo, U.S. Hispanic media manager, Consumer Marketing, Intel Americas and Matias Perel, founder and president, Latinthre3.

What you receive: A downloadable 50-minute presentation by Hispanic market online expert Joel Bary and interviews with Joel Bary (66 minutes), Matias Perel (80 minutes) and Alex Carvallo (50-minutes) totaling 4 four hours and 10 minutes.

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format.

Order now!

Not sure?

Listen to short interview with Joel Bary

Listen to short interview with Alex Carvallo

Listen to short interview with Matias Perel

MP3 files are audio files that can be recorded and transferred easily, allowing you to listen to them on your computer or MP3 player (such as an iPod)

Similar presentations are only available by attending national conferences or teleseminars costing hundreds or thousands of dollars. And that is just to listen, without a copy of the audio recording! Now for a fraction of the cost of one of the teleseminars you can have the presentation to listen to whenever you want and as often as you want.

For a fraction of the cost you can listen to the presentation in the convenience of your office or home anytime you choose and as often as you like. You can listen on your computer or MP3 player over and again. You can rewind and listen to portions of particular interest.

Find out about

• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
• Latinos and mobile technology
• Thee “Leap ahead”
• Intel’s Viiv and why proponents expect it will be popular among Hispanics
• What percentage of their Hispanic market budget marketers dedicate to online efforts
• Supporting an online campaign with local and national media
• Areas Latino online users rate higher than mainstream online users
• Which Spanish language websites Latinos prefer
• Which English language website Latinos prefer
• What percent of Hispanics access the Internet through their cell phones
• How many Hispanic buying power dollars will be spent online

Joel Bary is CEO and board member of LatinMedios.com. Prior to joining LatinMedios.com, Joel Bary was C.E.O. of MultiMarketing Group, a Venezuelan based marketing and advertising integrated group of companies offering services ranging from the design and manufacture of custom exhibit displays for the point-of-purchase and tradeshows, market research and marketing strategy development, to the production of promotional and marketing events.

LatinMedios.com is a specialized U.S. Hispanic and Latin-American online marketing and advertising agency with headquarters in Miami, Florida and branches in Argentina, Chile, México and Venezuela. LatinMedios.com has served some of the most important traditional Advertising Agencies in the region, as well as Fortune 500 companies including: American Airlines, Master Card, GM, Discovery Networks, Unilever, PalmOne and Nike.

Alex Carvallo is U.S. Hispanic media manager for Consumer Marketing at Intel Americas. She is responsible for driving Intel’s marketing efforts with the largest U.S. ethnic minority and fastest growing consumer segment since WWII. Alex has held several marketing positions since joining Intel in 2005. She has more than 10 years of hi-tech sales and marketing experience with Latino audiences. Previously, she worked for Stratex Networks, where she helped launch and market new network microwave radios through integrated campaign and sales programs. She has worked in South America and the U.S. for Netro, Stanford Telecom, Wytec and TVG Cellular (Bell Canada).

Matias Perel is founder and president of Latinthre3, a leading interactive marketing agency in the U.S. and Latin America. A native of Argentina, he is considered an expert by his colleagues in the Internet and the online advertising industry, Matias is invited to participate in seminars and conferences in the region and is frequently interviewed on CNN en Español.

Matias, a past board member of the Miami chapter of the International Advertising Association, serves on the Hispanic Committee of the Internet Advertising Bureau. Some of Latinthre3’s clients include Cisco Latin America, Dell Latin America, Lexicon, Microsoft Latin America, Nextel International, Pepsi Latin America & USH, Reebok, Sony Latin America, Sunbeam Latin America, TACA Airlines, Visa International, and Xerox.

If you’re ready to tap into the booming Latino online, “Marketing to Hispanics Online” Identifying and characterizing the booming Hispanic online market (Poyeen Publishing, $169.95 and 189.95 on CD) presented by Joel Bary and interviews with Joel Bary, Alex Carvallo and Matias Perel is a definite must. Find out about these explosive markets before everybody else does!

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format or CDs.

Order now!

Still not sure?

Listen to short interview with Joel Bary

Listen to short interview with Alex Carvallo

Listen to short interview with Matias Perel