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Minority youth majority or near majority in quarter of America’s counties

Posted by Elena del Valle on August 20, 2008


Hispanic population projections – click on image to enlarge

According to the latest U.S. Census data, black, Hispanic, and Asians under 20 years of age represent the majority or are near the majority in one of every four counties in the United States. Put another way, racial and ethnic minorities represent 43 percent of Americans under 20.

According to the U.S. Census Bureau, more than half the population in almost one in every 10 of the country’s 3,141 counties is majority minority, meaning more than half the residents in that area belong to a minority group.

As of July 2007, Hispanics were the majority in 46 counties. All of the counties, save Seward, Kansas and Bronx, New York were in the South or the West, specifically Florida, Texas, Arizona, California, New Mexico and Washington.

Target Latinos effectively by anticipating changes in the market with

“Hispanic Projections with 2007-08 update” audio recording

Roger Selbert, Ph.D.

Presenter Roger Selbert, Ph.D.

Find out

  • About Latino buying power growth in the future
  • How Latino market growth compares with other markets in the U.S.
  • What drives the rise of Latino economic clout
  • Who should target the Latino market
  • What is the size of the Hispanic affluent market
  • If the luxury Latino market is growing

Stay ahead of your competition with “Hispanic Projections”

At the same time, the Hispanic population is projected to nearly triple, from 6.7 million to 132.8 million during the 2008-2050 period. Its share of the nation’s total population is projected to double, from 15 percent to 30 percent. If that happens nearly one in three U.S. residents would be Hispanic.

Although population changes from July 1, 2007 were minor the update confirms the importance of America’s minorities which now represent one third of the overall population. Some speculate the aggregate of these market segments may constitute more than half of the population sooner than the date estimated by census staff, 2050. The population of the United States as of this writing is 304,870,304.

Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in

“Marketing to Multicultural Kids” audio recording


Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.

Find out about

• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy

Click here for information on “Marketing to Multicultural Kids” audio recording