Miami company offers Latin American – U.S. TV crossover opportunities
Posted by Elena del Valle on June 3, 2008
Kurt Pflucker, president, LAETV
Photo: LAETV
Relying on the belief that Spanish dominant Latinos living in the United States are eager to remain linked in some way with their countries of origin, Latinamerican Ethnic TV (LAETV) promotes Latin American networks in the United States; and offers United States companies ad space in 14 Latin American television networks.
The company recently added five networks to its existing inventory. The new networks are AYM Sports, MI CINE México, Televisa Michoacán, 22 México, and Once México. Ad rates start at $50 for 30 seconds in the segment between 4 pm and 7 pm and $80 for 30 seconds on prime time.
According to promotional materials, the company is the largest Latin American television network sales rep firm in the United States, covering 50 percent of available U.S. Hispanic network options. Ecuavisa can be seen in Chicago, Connecticut, Illinois, New Jersey, New York, and Washington DC. While in TV Colombia is available in Arizona, Connecticut, Florida, Indiana, Maryland, Massachusetts, Tennessee, Texas, Oklahoma, Rhode Island, Pennsylvania and Los Angeles, California.
“Without a doubt, we are the most qualified option for those advertisers seeking to establish brand recognition and to increase their products’ demand. We have definitely become the best connection between the media and the Hispanic communities originating from Mexico, Central and South America,” said Kurt Pflucker, president of LAETV.
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LAETV offers to connect United States Latinos in touch with their roots while selling the concept to advertisers as a means to establish emotional ties to the Hispanic community and reinforce brand loyalty. LAETV represents entertainment, general information, sports and news networks, with direct broadcasts from Latin American countries. In addition to the five networks that were recently added LAETV has agreements with nine others: CANAL SUR, SUR Perú, TV Venezuela, SUR México, TV Colombia, Telefe, Ecuavisa, TV Chile, and CentroaméricaTV.
“We know very well each of the idiosyncrasies of the different groups that comprise the Hispanic community. We know what they watch, what attracts them and what they buy. Thanks to our varied and extensive portfolio, we offer our clients the possibility of a real closeness with these groups,” said Pflucker. “Although our signals are not yet measured by Nielsen, our clients continue to buy our networks because of the reaction of their audiences to the brand and during direct response campaigns that have proven to be successful.”
Latinamerican Ethnic TV (LAETV) was established in Miami in 2002. The company, which also has offices in New York and Los Angeles and 40 employees in the United States, is wholly owned by Jose Luis Valderrama and Pflucker. LAETV clients include, LAN Airlines, Spirit Airlines, Toyota, Lexus, Americatel and Western Union.
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