Posted by Elena del Valle on April 2, 2008
Tony Malaghan, CEO, Arial International
Many companies have adopted strategies to welcome their newly acquired customers. These contacts most often take place in the form of letters or packets mailed to the customer via the postal service, an e-mail, a pre-recorded outbound broadcast message and/or a live outbound telephone call from a customer service representative. The type of industry, purpose of the initial contact and cost to deliver the message drives the strategy and the tools utilized in a welcome contact. We have seen that many companies underestimate the benefit of welcome calls, especially to their US Hispanic customers.
Read Tony’s chapter on “Effective Translations” in
Hispanic Marketing and Public Relations book
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