PRSA Counselors Academy Spring Conference

Posted by Elena del Valle on February 28, 2008

Information provided by our Event Partner

Sunday, May 18 – Tuesday, May 20, 2008
Naples Grande Beach Resort, Naples, Fla.

Survival of the Fleetest: Anticipate. Adapt. Act.

In today’s changing business climate, simply keeping up means falling behind. We’re all in the same place: winning business from, and competing against, companies that previously were not on our radar. At the Spring Conference, you’ll hear from a diverse group of leaders in communications, consulting, advertising, marketing, interactive and more. Their insights are what you need to get ahead of the curve and learn how to identify tomorrow’s clients.

Featured Speakers:

Peter Blackshaw, chief marketing officer for Nielsen BuzzMetrics and co-founder of the Word of Mouth Marketing Association
A former interactive marketer for Proctor & Gamble, Blackshaw is also the founder of PlanetFeedback.com and author of the ConsumerGeneratedMedia.com blog. His book, “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000,” is due for publication by Random House in Summer 2008. Blackshaw will demonstrate how the public relations profession is uniquely positioned to leverage six key drivers of brand credibility to forge a significantly stronger consumer relationship.

Peter Krivkovich, president and chief executive officer of Cramer-Krasselt, the third largest independent advertising agency in the U.S., and its integrated public relations arm, CKPR, one of the nation’s largest independent public relations firms
Krivkovich serves on the board of the American Association of Advertising Agencies and was recently tapped for AdvertisingAge’s “10 Who Made Their Mark.” He will lead a panel of CMOs from today’s hottest brands all of whom are in a real-time race to anticipate and adapt to ever-changing consumer demands.

Additional Conference Highlights:

Pre-Conference Seminar, “New Media Communications Boot Camp,” led by Eric Schwartzman, founder and chairman of iPressroom, managing director of Schwartzman & Associates and executive producer of the award-winning PR Podcast “On the Record … Online”

Networking Opportunity Roundtables and Breakout Sessions led by industry experts
“SAGE Counselors: You’ve Got Questions, We’ve Got Answers” interactive session, which will allow attendees to pick the brains of some of the best and brightest minds of the industry on topics of concern to agency leaders

Networking activities including the Counselors Academy Golf Tournament, offsite tours and much more!