Kid Power Food & Beverage 2008

Posted by Elena del Valle on November 8, 2007

January 28 – 30, 2008
Hyatt Harborside, Boston, MA

Don’t Miss – Kid Power Food & Beverage 2008
Creating Winning Campaigns for Moms that Excite Kids in Today’s Modern Health Age
January 28 – 30, 2008 · Hyatt Harborside, Boston, MA
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In-Depth Presentations, Case Studies, Perspectives & Conversations On:

Marketing in the 21st Century: It’s a Family Affair

Kim Lloyd
Senior Director Global Marketing
McDonald’s Corporation

Cathy Nemeth
Vice President Global Marketing
McDonald’s Corporation

Kids Powered by Healthy Foods: Reaching Kids with a Constructive Message and Restoring Your Brand’s Positive Identity

Sunil Pande
Senior Manager of Strategy and Brand Management
Tyson Foods, Inc.

Barbara Jirka, PhD, SNS
Channel Marketing Manager
Tyson Foods, Inc.

The Impact of Changing Government Guidelines on Marketing Foods in Schools

Chris Testa
CEO
Wild Waters

Lynn Burke
School Business Manager
Campbell Soup Company

Connecting With the C.E.O. (Chief Executive of Offspring) Mom: Providing Relevant Meal Solutions That Speak to Mom’s Heart, Mind & Stomach Through kid-targeted community programs and involvement

Judy Cantrell
Senior Vice President and Chief Brand Officer
Boston Market

Kids Fuel Up & Power On With Healthy Bodies and Minds

Heather Pastir
Brand Manager of Kids and Family
Subway Franchisee Advertising Fund Trust (SFAFT)

This is the only Kid’s marketing event that focuses on effective marketing strategies within the Food & Beverage industry. Hear over 15 unique sessions and 3 workshops that answer your marketing questions.

Discounts are available for teams registering at the same time, For complete session descriptions, speaker bios and convenient online registration, please visit: www.IQPC.com/us/kpowf&b or contact:

Chris Brown
Marketing Manager
Kid Power Exchange
Email: chris.brown@iqpc.com