Conducting Research Among U.S. Hispanics Online
Posted by Elena del Valle on September 12, 2007
By Deborah Gonderil
Vice president, Quantitative Client Services
Phoenix Multicultural
Deborah Gonderil, vice president, Phoenix Multicultural
A. Characteristics of Online Adult Hispanics Compared with Total Hispanic Population
56% of the adult Hispanic population had online access in 2006, an increase of 10% over the level in 2001.
The Hispanic online population skews heavily toward:
• English Dominant and Bilingual
• Better- Educated
• Younger
• Upper Income
• U.S. Born
If these characteristics match the demographics of the target for the research, online research can be considered.
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