Pizza Patron hires Dallas marketing agency

Posted by Elena del Valle on June 14, 2007

Mireya Valero

Mireya Valero, president, Spanish Marketing Inc.

Photo: Spanish Marketing Inc.

Dallas, Texas – Texas based Pizza maker Pizza Patrón contracted Spanish Marketing, Inc. as its agency of record to handle public relations, advertising and marketing. The pizza chain recently raised eyebrows with its Pizza por Pesos™ campaign.

“We have successfully managed to differentiate ourselves from our competitors,” referring to the company’s brand positioning in the crowded pizza marketplace,” said Andrew Gamm, director, Brand Development, Pizza Patrón.

Prior to selecting the Texas agency, Pizza Patrón conducted an exhaustive search for media assistance choosing Spanish Marketing over many larger agencies who vied for the business. Over the past few years, the two companies have formed a synergetic relationship banking on each others’ assets. They have worked on various campaigns and branding.

“We are thrilled to team up with firms such as Pizza Patrón. Our success is our team-approach, respect, and perseverance. We value our customer and deliver value leading to client retention and long-term profitable relationships,” said Mireya Valero, president, Spanish Marketing, Inc.

Spanish Marketing, Inc., founded in 2001, offers marketing and advertising services targeting foreign-born Hispanic consumers. The company offers marketing strategy, brand strategy and development, media planning and buying, research, promotions and sampling, translations, trans-creations and public relations services.

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